{"id":27636,"date":"2021-07-06T14:11:34","date_gmt":"2021-07-06T14:11:34","guid":{"rendered":"https:\/\/zemsaniaglobalgroup.com\/?p=25004"},"modified":"2022-12-21T16:42:38","modified_gmt":"2022-12-21T16:42:38","slug":"evolucion-del-business-intelligence-del-analisis-descriptivo-al-predictivo","status":"publish","type":"post","link":"https:\/\/zemsaniaglobalgroup.com\/ca\/evolucion-del-business-intelligence-del-analisis-descriptivo-al-predictivo\/","title":{"rendered":"Evoluci\u00f3 del Business Intelligence: De l&#039;an\u00e0lisi descriptiva al predictiu"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li>\u00bfCu\u00e1les son los tipos de an\u00e1lisis de negocios que las empresas deber\u00edan poder aprovechar para mejorar realmente su desempe\u00f1o?<\/li>\n\n\n\n<li>Desde el an\u00e1lisis descriptivo hasta el an\u00e1lisis predictivo, en este art\u00edculo veremos el potencial y las caracter\u00edsticas de cada posible procedimiento.<\/li>\n<\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndex de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/evolucion-del-business-intelligence-del-analisis-descriptivo-al-predictivo\/#Analisis_empresarial_los_primeros_pasos\" >An\u00e1lisis empresarial: los primeros pasos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/evolucion-del-business-intelligence-del-analisis-descriptivo-al-predictivo\/#Los_diferentes_enfoques_del_analisis_empresarial\" >Los diferentes enfoques del an\u00e1lisis empresarial<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/evolucion-del-business-intelligence-del-analisis-descriptivo-al-predictivo\/#1_Analisis_descriptivo\" >1. An\u00e1lisis descriptivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/evolucion-del-business-intelligence-del-analisis-descriptivo-al-predictivo\/#2_Analisis_de_diagnostico\" >2. An\u00e1lisis de diagn\u00f3stico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/evolucion-del-business-intelligence-del-analisis-descriptivo-al-predictivo\/#3_Analisis_preventivo\" >3. An\u00e1lisis preventivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/evolucion-del-business-intelligence-del-analisis-descriptivo-al-predictivo\/#4_Analitica_predictiva\" >4. Anal\u00edtica predictiva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/evolucion-del-business-intelligence-del-analisis-descriptivo-al-predictivo\/#5_Analisis_prescriptivo\" >5. An\u00e1lisis prescriptivo<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-ast-global-color-0-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analisis_empresarial_los_primeros_pasos\"><\/span>An\u00e1lisis empresarial: los primeros pasos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A&nbsp;<strong>la d\u00e9cada de 1960,<\/strong>&nbsp;las empresas m\u00e1s grandes del mundo ya comenzaban a iniciar an\u00e1lisis comerciales pioneros mediante la recopilaci\u00f3n de datos de procesos comerciales en cintas magn\u00e9ticas: esa fue la prehistoria del an\u00e1lisis descriptivo tal y como lo conocemos hoy.<\/p>\n\n\n\n<p>De ah\u00ed pasamos una mayor libertad a trav\u00e9s del lenguaje SQL, que en&nbsp;<strong>la d\u00e9cada de los 80 <\/strong>permit\u00eda la extracci\u00f3n de datos de forma agregada;&nbsp;desde entonces, sin embargo, hemos logrado grandes avances, desarrollando desde estrategias de inteligencia empresarial hasta las&nbsp;t\u00e9cnicas&nbsp;m\u00e1s modernas&nbsp;de an\u00e1lisis predictivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Los_diferentes_enfoques_del_analisis_empresarial\"><\/span><span style=\"color: #f15c2b\">Los diferentes enfoques del an\u00e1lisis empresarial<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Analisis_descriptivo\"><\/span><span style=\"color: #f15c2b\">1. An\u00e1lisis descriptivo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>El an\u00e1lisis descriptivo es un sistema de procesamiento de datos evolucionado que, como su nombre indica, utiliza las herramientas t\u00edpicas de BI para describir y, por lo tanto, representar lo que ha sucedido y lo que est\u00e1 sucediendo a nivel de empresa.<\/p>\n\n\n\n<p>Por tanto, si el an\u00e1lisis predictivo propio del <strong>Business Intelligence<\/strong> m\u00e1s moderno sirve para mirar hacia el futuro, el descriptivo se&nbsp;<strong>proyecta en<\/strong>&nbsp;cambio&nbsp;<strong>hacia hechos pasados<\/strong>.<\/p>\n\n\n\n<p>El an\u00e1lisis de la din\u00e1mica anterior, si se compara con los rendimientos relativos, puede conducir de hecho a la generaci\u00f3n de informaci\u00f3n valiosa para actividades comerciales posteriores.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Analisis_de_diagnostico\"><\/span><span style=\"color: #f15c2b\">2. An\u00e1lisis de diagn\u00f3stico<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>El an\u00e1lisis de diagn\u00f3stico, por otro lado, es m\u00e1s espec\u00edfico: el prop\u00f3sito de esta actividad en particular es, de hecho,&nbsp;<strong>identificar las causas de un problema<\/strong>&nbsp;que ha llevado a una reducci\u00f3n en el desempe\u00f1o de la empresa, as\u00ed como los factores que han permitido un aumento en productividad.<\/p>\n\n\n\n<p>Gracias a ella, siendo consciente de los aspectos negativos y positivos de cada una de las acciones realizadas en el pasado, la direcci\u00f3n puede optimizar las actividades de la empresa mediante la adopci\u00f3n de estrategias espec\u00edficas y, sobre todo, probadas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Analisis_preventivo\"><\/span><span style=\"color: #f15c2b\">3. An\u00e1lisis preventivo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A medio camino entre el an\u00e1lisis diagn\u00f3stico y el an\u00e1lisis predictivo est\u00e1 el preventivo, que se ocupa de prevenir en la medida de lo posible los eventos negativos.&nbsp;El ejemplo t\u00edpico es el de las acciones a realizar para evitar una tasa excesiva de abandono de usuarios en un servicio digital.&nbsp;El prop\u00f3sito del an\u00e1lisis preventivo, por tanto, es permitir que la empresa se anticipe y&nbsp;<strong>minimice los accidentes futuros<\/strong>, grandes o peque\u00f1os, que pudieran ocurrir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Analitica_predictiva\"><\/span><span style=\"color: #f15c2b\">4. Anal\u00edtica predictiva<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Este tipo de an\u00e1lisis t\u00edpicamente empresarial, proyectado en la predicci\u00f3n de lo que deber\u00eda suceder en el futuro de una empresa, es probablemente la actividad m\u00e1s poderosa en el panorama de <strong>Business Intelligence.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Sus posibles usos son variados, desde la optimizaci\u00f3n de campa\u00f1as hasta la identificaci\u00f3n de nuevas oportunidades de servicios para la empresa.<\/p>\n\n\n\n<p>Para potenciar el papel del an\u00e1lisis predictivo estaban sobre todo los enormes&nbsp;<strong>horizontes abiertos por el Big Data<\/strong>, con sus inmensas posibilidades de an\u00e1lisis de mercado y de clientes: todo ello, por supuesto, siempre que se disponga de herramientas de&nbsp;<em>Predictive Analytics<\/em>&nbsp;operadas por profesionales capaces de explotar el potencial de previsi\u00f3n de los objetivos de la empresa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Analisis_prescriptivo\"><\/span><span style=\"color: #f15c2b\">5. An\u00e1lisis prescriptivo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>El \u00faltimo de los principales tipos de an\u00e1lisis empresarial es el prescriptivo, que va m\u00e1s all\u00e1 de los resultados del an\u00e1lisis predictivo.<\/p>\n\n\n\n<p>En lugar de centrarse en la evoluci\u00f3n real de una determinada actividad empresarial, el an\u00e1lisis prescriptivo tiene como objetivo&nbsp;<strong>recomendar medidas operativas<\/strong>&nbsp;\u00fatiles para mejorar el resultado final en el tiempo.<\/p>\n\n\n\n<p>Todo esto es posible gracias a la s\u00edntesis de&nbsp;<em>tecnolog\u00edas<\/em>&nbsp;de&nbsp;<em>Data Mining<\/em>&nbsp;i&nbsp;<em>Machine Learning<\/em>, as\u00ed como a la atenta observaci\u00f3n de las reglas de negocio.<\/p>\n\n\n\n<p><span class=\"tadv-color\" style=\"color: #ffffff\">En Zemsania disponemos de un centro experto especializado en Data, Analytics &amp; Business Intelligence donde trabajamos toda la cadena de valor del dato, desde la infraestructura hasta la visualizaci\u00f3n, ayudando a nuestros clientes a gestionar mejor el an\u00e1lisis de sus respectivas organizaciones.<\/span><br><br><a href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/contacto-empresas\/\"><span class=\"tadv-color\" style=\"color: #ffffff;text-decoration: underline\">Podemos hacer mucho por su negocio. Contacte con nosotros.<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Quins s\u00f3n els tipus d&#039;an\u00e0lisi de negocis que les empreses d&#039;avui haurien de poder aprofitar per millorar realment el seu exercici?\u00a0<\/p>","protected":false},"author":1,"featured_media":27637,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[6,14],"tags":[17],"class_list":["post-27636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-zemsania","category-empresas-innovacion","tag-bigdata"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evoluci\u00f3n del Business Intelligence: Del an\u00e1lisis descriptivo al predictivo - Zemsania Global Group<\/title>\n<meta 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