{"id":27723,"date":"2019-02-21T08:00:19","date_gmt":"2019-02-21T08:00:19","guid":{"rendered":"http:\/\/www.zemsania.com\/?p=18656"},"modified":"2022-12-21T16:42:44","modified_gmt":"2022-12-21T16:42:44","slug":"machine-learning-a-lempresa","status":"publish","type":"post","link":"https:\/\/zemsaniaglobalgroup.com\/ca\/machine-learning-en-la-empresa\/","title":{"rendered":"Beneficis que aporta aplicar Machine learning a l&#039;empresa"},"content":{"rendered":"<p class=\"has-very-dark-gray-color has-text-color\">Segur que et sona el concepte de &#039;\u2018<strong>Machine Learning<\/strong>\u2018&#039;. Aquesta tecnologia est\u00e0 totalment vinculada amb la intel\u00b7lig\u00e8ncia artificial i actualment est\u00e0 molt de moda. Tot i aix\u00f2, no tothom coneix els avantatges que suposa integrar Machine Learning a l&#039;empresa. <\/p>\n\n\n\n<p>Si vols saber com pot ajudar-te a la teva rutina professional segueix llegint!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-ast-global-color-0-color has-text-color has-medium-font-size\"><strong>A Zems\u00e0nia som\u00a0<a href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/oferta\/\" target=\"_blank\" rel=\"noopener noreferrer\">especialistes en serveis i solucions TIC &amp; Digital\u00a0<\/a>\u00a0i us oferim assist\u00e8ncia personalitzada.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>El terme <strong>Machine Learning<\/strong> fa refer\u00e8ncia a laprenentatge autom\u00e0tic de les m\u00e0quines. Les eines que compten amb aquesta caracter\u00edstica desenvolupen solucions per evolucionar i aprendre de les dades amb qu\u00e8 treballen. D&#039;aquesta manera, s&#039;automatitzen molts processos sense necessitar intervenci\u00f3 humana. B\u00e0sicament, aquesta soluci\u00f3 automatitza la generaci\u00f3 de models anal\u00edtics per a lestudi de dades.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndex de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/machine-learning-en-la-empresa\/#Ventajas_de_aplicar_Machine_Learning_en_la_empresa\" >Avantatges d&#039;aplicar Machine Learning a l&#039;empresa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/machine-learning-en-la-empresa\/#Tipos_de_Machine_Learning\" >Tipus de Machine Learning<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-ast-global-color-0-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ventajas_de_aplicar_Machine_Learning_en_la_empresa\"><\/span>Avantatges d&#039;aplicar Machine Learning a l&#039;empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vols ser un dels professionals que treballen amb Machine Learning a l&#039;empresa has de con\u00e8ixer els avantatges que aporta aquesta tecnologia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Millor servei al client<\/strong>. El Machine Learning permet analitzar les prefer\u00e8ncies dels clients per oferir productes personalitzats de manera autom\u00e0tica. D&#039;aquesta manera, la percepci\u00f3 que tenen de l&#039;empresa millora i potencia la fidelitzaci\u00f3.<\/li>\n\n\n\n<li><strong>Disminuci\u00f3 d&#039;errors<\/strong>. L&#039;aprenentatge autom\u00e0tic dels sistemes de gesti\u00f3 aplicats a l&#039;organitzaci\u00f3 ajuda a fer que els errors comesos no es repeteixin. Com m\u00e9s temps porti integrat al sistema, m\u00e9s s\u00f2lid ser\u00e0.<\/li>\n\n\n\n<li><strong>Accions preventives<\/strong>. Pel que fa al punt anterior, les eines d&#039;aprenentatge autom\u00e0tic permeten prevenir errors. La IA descarta per si mateixa les accions m\u00e9s arriscades i les que poden posar en risc el desenvolupament del nostre producte o servei.<\/li>\n\n\n\n<li><strong>Ciberseguretat<\/strong>. Aquesta tecnologia permet que les m\u00e0quines estiguin al dia pel que fa a ciberatacs. Tenint en compte que la majoria de codi malici\u00f3s (malwares) utilitzen codi similar, l&#039;aprenentatge autom\u00e0tic pot evitar f\u00e0cilment que els atacs es repeteixin.<\/li>\n\n\n\n<li><strong>Detecci\u00f3 de fraus<\/strong>. La Intel\u00b7lig\u00e8ncia Artificial pot detectar f\u00e0cilment quines transaccions s\u00f3n leg\u00edtimes i quines no si assignem un patr\u00f3 a aquests moviments monetaris.<\/li>\n\n\n\n<li><strong>Automatitzaci\u00f3 de processos<\/strong>. L&#039;automatitzaci\u00f3 de rutines o tasques mec\u00e0niques que no aporten valor afegit \u00e9s un element recurrent en els llistats de beneficis relacionats amb la Intel\u00b7lig\u00e8ncia Artificial. Gr\u00e0cies al Machine Learning, la m\u00e0quina sabr\u00e0 quins processos ha de tractar i, amb el temps, els perfeccionar\u00e0 i fins i tot ampliar\u00e0 la quantitat de tasques a fer.<\/li>\n<\/ul>\n\n\n\n<p>Els nord-americans s\u00f3n els que fa m\u00e9s temps que apliquen Machine Learning a l&#039;empresa. Segons el MIT,<strong> el 50% de les organitzacions dels Estats Units <\/strong>utilitza aquesta tecnologia per facilitar lan\u00e0lisi de dades i obtenir m\u00e9s i millors insights. El 46% es mostra interessat pels avantatges competitius que aporta Machine Learning, un 45% assegura que vol potenciar la velocitat d&#039;obtenci\u00f3 de dades gr\u00e0cies a aquesta eina i el 44% vol impulsar l&#039;R+D per oferir productes i serveis innovadors.<\/p>\n\n\n\n<h3 class=\"has-ast-global-color-0-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipos_de_Machine_Learning\"><\/span>Tipus de Machine Learning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trobem tres tipus de Machine Learning en funci\u00f3 del nivell de supervisi\u00f3 que requereixen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Supervised Learning<\/strong>. Tal com diu el seu nom, es tracta d&#039;intel\u00b7lig\u00e8ncies artificials que necessiten un cert control hum\u00e0. En aquests casos, el Data Scientist estableix quin tipus de dades s&#039;han de relacionar amb certs elements concrets perqu\u00e8 la m\u00e0quina pugui fer la resta del treball. El professional ha d&#039;encarregar-se d&#039;introduir els inputs i outputs perqu\u00e8 la tecnologia pugui trobar patrons a la informaci\u00f3.<\/li>\n\n\n\n<li><strong>Unsupervised Learning<\/strong>. En aquests casos, les dades no s&#039;etiqueten pr\u00e8viament i la IA t\u00e9 molta m\u00e9s autonomia. \u00c9s la m\u00e0quina qui ha de trobar la relaci\u00f3 i l&#039;estructura de la informaci\u00f3. S&#039;obt\u00e9 una densitat d&#039;informaci\u00f3 m\u00e9s gran, per\u00f2 la mostra \u00e9s molt m\u00e9s \u00e0mplia, per la qual cosa posteriorment ser\u00e0 el Data Scientist el que s&#039;encarregar\u00e0 de filtrar-la.<\/li>\n\n\n\n<li><strong>Reinforcement Learning<\/strong>. Aquest sistema \u00e9s molt diferent dels dos anteriors. B\u00e0sicament, funciona amb un sistema de \u201crecompenses\u201d. Quan la m\u00e0quina encerta amb les seves operacions se li d\u00f3na un est\u00edmul positiu i si falla, se&#039;n d\u00f3na un de negatiu. Aix\u00ed, per assaig i error, la m\u00e0quina genera patrons i apr\u00e8n per si mateixa quina \u00e9s la millor manera de fer segons les necessitats de l&#039;organitzaci\u00f3.<\/li>\n<\/ul>\n\n\n\n<p><br>Despr\u00e9s de veure els avantatges d&#039;aquesta eina, podem dir que la inversi\u00f3 que suposa comptar amb <strong>Machine Learning a l&#039;empresa pot ser extremadament rendible.<\/strong> Aix\u00f2 s\u00ed, cal tenir en compte les capacitats i el pressupost de lorganitzaci\u00f3, ja que es tracta duna tecnologia costosa i complexa.<\/p>","protected":false},"excerpt":{"rendered":"<p>Seguro que te suena el concepto de \u2018Machine Learning\u2018. Esta tecnolog\u00eda est\u00e1 totalmente vinculada con la Inteligencia Artificial y actualmente est\u00e1 muy de moda. Sin embargo, no todo el mundo conoce las ventajas que supone integrar Machine Learning en la empresa. \u00a1Si quieres saber c\u00f3mo puede ayudarte en tu rutina profesional sigue leyendo! En Zemsania [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[2,3],"tags":[121,122,102,123,4],"class_list":["post-27723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-zemsania","category-tendencias-it-digital","tag-empresa","tag-empresa-digital","tag-machine-learning","tag-soluciones-tic","tag-zemsania"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 puede hacer Machine Learning por tu empresa - Zemsania<\/title>\n<meta name=\"description\" content=\"La integraci\u00f3n de la tecnolog\u00eda Machine Learning en la empresa puede aportar grandes beneficios, ya que se retraolimenta constantemente en varios sentidos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/machine-learning-a-lempresa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beneficios que aporta aplicar Machine learning en la empresa\" \/>\n<meta property=\"og:description\" content=\"La integraci\u00f3n de la tecnolog\u00eda Machine Learning en la empresa puede aportar grandes beneficios, ya que se retraolimenta constantemente en varios sentidos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zemsaniaglobalgroup.com\/ca\/machine-learning-a-lempresa\/\" \/>\n<meta property=\"og:site_name\" content=\"Zemsania Global Group\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-21T08:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-21T16:42:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zemsaniaglobalgroup.com\/wp-content\/uploads\/2018\/11\/z1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"570\" \/>\n\t<meta property=\"og:image:height\" content=\"318\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"jmarin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"jmarin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zemsaniaglobalgroup.com\\\/machine-learning-en-la-empresa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zemsaniaglobalgroup.com\\\/machine-learning-en-la-empresa\\\/\"},\"author\":{\"name\":\"jmarin\",\"@id\":\"https:\\\/\\\/zemsaniaglobalgroup.com\\\/#\\\/schema\\\/person\\\/0725e5e5b51900fbf2d344a650e9b75c\"},\"headline\":\"Beneficios que aporta aplicar Machine learning en la empresa\",\"datePublished\":\"2019-02-21T08:00:19+00:00\",\"dateModified\":\"2022-12-21T16:42:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zemsaniaglobalgroup.com\\\/machine-learning-en-la-empresa\\\/\"},\"wordCount\":813,\"publisher\":{\"@id\":\"https:\\\/\\\/zemsaniaglobalgroup.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zemsaniaglobalgroup.com\\\/machine-learning-en-la-empresa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zemsaniaglobalgroup.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/z1.png\",\"keywords\":[\"empresa\",\"empresa digital\",\"Machine Learning\",\"soluciones TIC\",\"Zemsania\"],\"articleSection\":[\"Blog\",\"Tendencias IT &amp; Digital\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zemsaniaglobalgroup.com\\\/machine-learning-en-la-empresa\\\/\",\"url\":\"https:\\\/\\\/zemsaniaglobalgroup.com\\\/machine-learning-en-la-empresa\\\/\",\"name\":\"Qu\u00e9 puede hacer Machine Learning por tu empresa - 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Esta tecnolog\u00eda est\u00e1 totalmente vinculada con la Inteligencia Artificial y actualmente est\u00e1 muy de moda. Sin embargo, no todo el mundo conoce las ventajas que supone integrar Machine Learning en la empresa. \u00a1Si quieres saber c\u00f3mo puede ayudarte en tu rutina profesional sigue leyendo! En Zemsania&hellip;","_links":{"self":[{"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/posts\/27723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/comments?post=27723"}],"version-history":[{"count":0,"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/posts\/27723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/media\/27724"}],"wp:attachment":[{"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/media?parent=27723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/categories?post=27723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/tags?post=27723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}