{"id":27746,"date":"2018-11-13T08:54:13","date_gmt":"2018-11-13T08:54:13","guid":{"rendered":"http:\/\/www.zemsania.com\/?p=18656"},"modified":"2022-12-23T09:55:20","modified_gmt":"2022-12-23T09:55:20","slug":"machine-learning-en-la-empresa-2","status":"publish","type":"post","link":"https:\/\/zemsaniaglobalgroup.com\/ca\/machine-learning-en-la-empresa-2\/","title":{"rendered":"Beneficis que aporta aplicar Machine learning a l&#039;empresa"},"content":{"rendered":"<p>Seguro que te suena el concepto de &#8216;<strong>Machine Learning<\/strong>&#8216;. Esta tecnolog\u00eda est\u00e1 totalmente vinculada con la Inteligencia Artificial y actualmente est\u00e1 muy de moda. Sin embargo, no todo el mundo conoce las ventajas que supone <strong>integrar Machine Learning en la empresa.<\/strong> Si quieres saber c\u00f3mo puede ayudarte en tu rutina profesional, \u00a1sigue leyendo!<\/p>\n\n\n\n<p>El t\u00e9rmino Machine Learning hace referencia al aprendizaje autom\u00e1tico de las m\u00e1quinas. Las herramientas que cuentan con esta caracter\u00edstica desarrollan soluciones para evolucionar y aprender de los datos con los que trabajan. De este modo, se automatizan muchos procesos sin ni siquiera necesitar intervenci\u00f3n humana.&nbsp;B\u00e1sicamente, esta soluci\u00f3n automatiza la generaci\u00f3n de modelos anal\u00edticos para el estudio de datos.<\/p>\n\n\n\n<p>En Zemsania somos especialistas en servicios y soluciones IT y te ofrecemos asistencia personalizada<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndex de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/machine-learning-en-la-empresa-2\/#Ventajas_de_aplicar_Machine_Learning_en_la_empresa\" >Avantatges d&#039;aplicar Machine Learning a l&#039;empresa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/machine-learning-en-la-empresa-2\/#Tipos_de_Machine_Learning\" >Tipus de Machine Learning<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-ast-global-color-0-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ventajas_de_aplicar_Machine_Learning_en_la_empresa\"><\/span>Avantatges d&#039;aplicar Machine Learning a l&#039;empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vols ser un dels professionals que treballen amb Machine Learning a l&#039;empresa has de con\u00e8ixer els avantatges que aporta aquesta tecnologia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Millor servei al client<\/strong>. El Machine Learning permet analitzar les prefer\u00e8ncies dels clients per oferir productes personalitzats de manera autom\u00e0tica. D&#039;aquesta manera, la percepci\u00f3 que tenen de l&#039;empresa millora i potencia la fidelitzaci\u00f3.<\/li>\n\n\n\n<li><strong>Disminuci\u00f3 d&#039;errors<\/strong>. L&#039;aprenentatge autom\u00e0tic dels sistemes de gesti\u00f3 aplicats a l&#039;organitzaci\u00f3 ajuda a fer que els errors comesos no es repeteixin. Com m\u00e9s temps porti integrat al sistema, m\u00e9s s\u00f2lid ser\u00e0.<\/li>\n\n\n\n<li><strong>Accions preventives<\/strong>. Pel que fa al punt anterior, les eines d&#039;aprenentatge autom\u00e0tic permeten prevenir errors. La IA descarta per si mateixa les accions m\u00e9s arriscades i les que poden posar en risc el desenvolupament del nostre producte o servei.<\/li>\n\n\n\n<li><strong>Ciberseguretat<\/strong>. Aquesta tecnologia permet que les m\u00e0quines estiguin al dia pel que fa a ciberatacs. Tenint en compte que la majoria de codi malici\u00f3s (malwares) utilitzen codi similar, l&#039;aprenentatge autom\u00e0tic pot evitar f\u00e0cilment que els atacs es repeteixin.<\/li>\n\n\n\n<li><strong>Detecci\u00f3 de fraus<\/strong>. La Intel\u00b7lig\u00e8ncia Artificial pot detectar f\u00e0cilment quines transaccions s\u00f3n leg\u00edtimes i quines no si assignem un patr\u00f3 a aquests moviments monetaris.<\/li>\n\n\n\n<li><strong>Automatitzaci\u00f3 de processos<\/strong>. L&#039;automatitzaci\u00f3 de rutines o tasques mec\u00e0niques que no aporten valor afegit \u00e9s un element recurrent en els llistats de beneficis relacionats amb la Intel\u00b7lig\u00e8ncia Artificial. Gr\u00e0cies al Machine Learning, la m\u00e0quina sabr\u00e0 quins processos ha de tractar i, amb el temps, els perfeccionar\u00e0 i fins i tot ampliar\u00e0 la quantitat de tasques a fer.<\/li>\n<\/ul>\n\n\n\n<p>Los norteamericanos son los que llevan m\u00e1s tiempo aplicando Machine Learning en la empresa. Seg\u00fan el MIT, el 50% de las organizaciones de Estados Unidos utiliza esta tecnolog\u00eda para facilitar el an\u00e1lisis de datos y obtener m\u00e1s y mejores insights. El 46% se muestra interesado por las ventajas competitivas que aporta Machine Learning, un 45% asegura que quiere potenciar la velocidad de obtenci\u00f3n de datos gracias a esta herramienta y el 44% desea impulsar el I+D para ofrecer productos y servicios innovadores.<\/p>\n\n\n\n<h3 class=\"has-ast-global-color-0-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipos_de_Machine_Learning\"><\/span>Tipus de Machine Learning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trobem tres tipus de Machine Learning en funci\u00f3 del nivell de supervisi\u00f3 que requereixen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Supervised Learning<\/strong>. Tal com diu el seu nom, es tracta d&#039;intel\u00b7lig\u00e8ncies artificials que necessiten un cert control hum\u00e0. En aquests casos, el Data Scientist estableix quin tipus de dades s&#039;han de relacionar amb certs elements concrets perqu\u00e8 la m\u00e0quina pugui fer la resta del treball. El professional ha d&#039;encarregar-se d&#039;introduir els inputs i outputs perqu\u00e8 la tecnologia pugui trobar patrons a la informaci\u00f3.<\/li>\n\n\n\n<li><strong>Unsupervised Learning<\/strong>. En aquests casos, les dades no s&#039;etiqueten pr\u00e8viament i la IA t\u00e9 molta m\u00e9s autonomia. \u00c9s la m\u00e0quina qui ha de trobar la relaci\u00f3 i l&#039;estructura de la informaci\u00f3. S&#039;obt\u00e9 una densitat d&#039;informaci\u00f3 m\u00e9s gran, per\u00f2 la mostra \u00e9s molt m\u00e9s \u00e0mplia, per la qual cosa posteriorment ser\u00e0 el Data Scientist el que s&#039;encarregar\u00e0 de filtrar-la.<\/li>\n\n\n\n<li><strong>Reinforcement Learning<\/strong>. Este sistema es muy distinto a los dos anteriores. B\u00e1sicamente, funciona con un sistema de \u00abrecompensas\u00bb. Cuando la m\u00e1quina acierta con sus operaciones se le da un est\u00edmulo positivo y si falla, se le da uno negativo. As\u00ed, por ensayo y error, la m\u00e1quina genera patrones y aprende por s\u00ed misma cu\u00e1l es el mejor modo de proceder seg\u00fan las necesidades de la organizaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p>Despu\u00e9s de ver las ventajas de esta herramienta podemos decir que la inversi\u00f3n que supone contar con <strong>Machine Learning en la empresa<\/strong> puede ser extremadamente rentable. Eso s\u00ed, hay que tener en cuenta las capacidades y el presupuesto de la organizaci\u00f3n, puesto que se trata de una tecnolog\u00eda costosa y compleja.<\/p>","protected":false},"excerpt":{"rendered":"<p>Seguro que te suena el concepto de &#8216;Machine Learning&#8216;. Esta tecnolog\u00eda est\u00e1 totalmente vinculada con la Inteligencia Artificial y actualmente est\u00e1 muy de moda. Sin embargo, no todo el mundo conoce las ventajas que supone integrar Machine Learning en la empresa. Si quieres saber c\u00f3mo puede ayudarte en tu rutina profesional, \u00a1sigue leyendo! El t\u00e9rmino [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27747,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[2,3],"tags":[102],"class_list":["post-27746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-zemsania","category-tendencias-it-digital","tag-machine-learning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 puede hacer Machine Learning por tu empresa - Zemsania<\/title>\n<meta name=\"description\" content=\"La integraci\u00f3n de la tecnolog\u00eda Machine Learning en la empresa puede aportar grandes beneficios, ya que se retraolimenta constantemente en varios sentidos.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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que te suena el concepto de &#8216;Machine Learning&#8216;. 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El t\u00e9rmino&hellip;","_links":{"self":[{"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/posts\/27746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/comments?post=27746"}],"version-history":[{"count":0,"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/posts\/27746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/media\/27747"}],"wp:attachment":[{"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/media?parent=27746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/categories?post=27746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zemsaniaglobalgroup.com\/ca\/wp-json\/wp\/v2\/tags?post=27746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}