{"id":27789,"date":"2018-04-18T13:05:50","date_gmt":"2018-04-18T13:05:50","guid":{"rendered":"http:\/\/www.zemsania.com\/?p=17771"},"modified":"2022-12-23T09:55:24","modified_gmt":"2022-12-23T09:55:24","slug":"les-nostres-dades-tornaran-a-ser-nostres-lescandal-de-facebook-i-la-nova-llei-de-proteccio-de-dades","status":"publish","type":"post","link":"https:\/\/zemsaniaglobalgroup.com\/ca\/nuestros-datos-volveran-a-ser-nuestros-el-escandalo-de-facebook-y-la-nueva-ley-de-proteccion-de-datos\/","title":{"rendered":"Les nostres dades tornaran a ser nostres? L'esc\u00e0ndol de Facebook i la nova llei de protecci\u00f3 de dades"},"content":{"rendered":"

Despr\u00e9s de l'esc\u00e0ndol de la utilitzaci\u00f3 de dades d'usuaris de Facebook per part de Cambridge Analytica<\/strong>, moltes organitzacions i activistes posen en dubte la impunitat amb qu\u00e8 han operat algunes grans multinacionals. Tot i que al principi es va parlar de 87 milions d'usuaris afectats<\/strong>, les \u00faltimes informacions que estan publicant els mitjans de comunicaci\u00f3 apunten que van ser molts m\u00e9s.<\/p>\n\n\n\n

La gran difer\u00e8ncia d'aquest cas \u00e9s que ara, a m\u00e9s d'utilitzar les dades per a fins comercials, tamb\u00e9 es van utilitzar per desequilibrar la balan\u00e7a en molts processos pol\u00edtics, com ara la campanya electoral de Donald Trump o el Brexit<\/a>.<\/p>\n\n\n\n

Des de fa alguns anys \u00e9s coneguda la utilitzaci\u00f3 que fan els partits pol\u00edtics de les xarxes socials, especialment per desinformar els usuaris aportant contingut fals o spam<\/em> a trav\u00e9s de comptes fraudulents<\/a>, especialment a Twitter. Com d\u00e8iem en un altre article de Zems\u00e0nia, ja hi ha empreses que tenen l'objectiu de controlar les Fake News<\/a>, malgrat que cada cop hi ha m\u00e9s eines per distorsionar la realitat que es recolzen en la utilitzaci\u00f3 massiva de les xarxes socials per part dels usuaris.<\/p>\n\n\n\n

Per\u00f2 hi ha una gran difer\u00e8ncia entre exagerar una informaci\u00f3 o despistar gr\u00e0cies a arguments adulterats i robar deliberadament milers de milions de dades d'usuaris per a fins pol\u00edtics<\/strong>. Als Estats Units, despr\u00e9s de la compareixen\u00e7a de Mark Zuckerberg davant el Senat, cada vegada se senten m\u00e9s veus que advoquen per la tradicional defensa de la propietat privada que impera en les ments dels nord-americans des del naixement de la naci\u00f3. Aquest doble raser, el de recolzar per una banda els emprenedors i alliberar les empreses d'excessives traves i controls<\/strong> i, alhora, defensar armats fins a les dents la llibertat i privadesa individual<\/strong>, no deixa clar per on aniran els trets d'ara endavant.<\/p>\n\n\n\n

Els nord-americans han de prendre una decisi\u00f3: o b\u00e9 seguir amb les pol\u00edtiques liberals recolzant i esperonant l'emprenedoria i la riquesa (tingui el cost que tingui) o posar l\u00edmit a les grans empreses com Facebook<\/strong> perqu\u00e8 minimitzin la utilitzaci\u00f3 indeguda de dades. En aquest segon cas, l'exemple l\u00f2gic que cal seguir seria el que ha adoptat la Uni\u00f3 Europea amb la nova Llei de Protecci\u00f3 de dades<\/a> que entrar\u00e0 en vigor el proper 25 de maig de 2018.<\/p>\n\n\n\n

Arribats a aquest punt, ens haur\u00edem de preguntar si la nova llei europea que t\u00e9 per objectiu empoderar els ciutadans retornant-los el dret a gestionar les seves dades ser\u00e0 suficient per frenar la nova moda de sustentar campanyes electorals amb dades privades<\/strong>.<\/p>\n\n\n\n

Qu\u00e8 diu la nova llei de protecci\u00f3 de dades sobre les xarxes socials?<\/h2>\n\n\n\n

Com d\u00e8iem, a partir del proper 25 de maig s'aplica el nou reglament europeu de protecci\u00f3 de dades. Per aix\u00f2, l'Ag\u00e8ncia Espanyola de Protecci\u00f3 de dades s'ha posat fil a l'agulla i ha recollit en diverses guies i infografies<\/a> les claus per entendre qu\u00e8 signifiquen aquests canvis i com afectaran el nostre dia a dia.<\/p>\n\n\n\n

 Pel que fa a les xarxes socials, com a ciutadans hem de tenir clar quins seran els nostres drets:<\/p>\n\n\n\n

    \n
  1. Dret a con\u00e8ixer<\/strong>. Aix\u00f2 implica que podem saber per a qu\u00e8 utilitzen les nostres dades (qui en t\u00e9, per a qu\u00e8 les utilitzen, a qui les poden cedir i qui en s\u00f3n els destinataris). El m\u00e9s interessant d'aquesta nova norma \u00e9s tenir la possibilitat de saber quines persones o empreses s\u00f3n cedides les nostres dades. A m\u00e9s, podrem saber si les nostres dades es fan servir per elaborar perfils o accions automatitzades i quines conseq\u00fc\u00e8ncies implica.<\/li>\n\n\n\n
  2. Dret a l'oblit<\/strong>. A partir del mes de maig, tamb\u00e9 tindrem dret a suprimir les nostres dades completament en diversos casos. D'una banda, podrem demanar que una empresa (en aquest cas, una xarxa social) suprimeixi les nostres dades quan en faci un tractament il\u00b7l\u00edcit, quan revoquem el nostre consentiment, o quan ens oposem que les nostres dades siguin tractades.<\/li>\n\n\n\n
  3. Dret d'oposici\u00f3 al tractament de les dades<\/strong>. Podem oposar-nos que una empresa faci un tractament de les nostres dades per motius personals (tret que qui tracta les nostres dades acrediti un inter\u00e8s leg\u00edtim) i quan el tractament tingui com a objectiu el m\u00e0rqueting directe. \u00c9s a dir, quan sapiguem que una empresa estigui utilitzant les nostres dades per realitzar accions de m\u00e0rqueting directe (com l'enviament massiu de correus electr\u00f2nics, per exemple) podem oposar-nos que utilitzin les nostres dades per a aquesta finalitat.<\/li>\n<\/ol>\n\n\n\n

    Hi ha altres drets que, com a ciutadans, hem de con\u00e8ixer per garantir una utilitzaci\u00f3 correcta de les nostres dades. Aquests 3 punts s\u00f3n un resum de com afectar\u00e0 la nova llei de protecci\u00f3 de dades europea a les xarxes socials en concret.<\/strong> Encara que aquestes claus milloren en gran mesura el reglament que existia fins ara, haurem de veure si les grans companyies com Facebook o Google compleixen com cal aquesta nova normativa. I ho haurien de fer, ja que la nova llei deixa clar que el reglament no nom\u00e9s s'aplicar\u00e0 a les empreses europees, sin\u00f3 a les de tot el m\u00f3n quan les seves activitats tractin dades personals de ciutadans europeus<\/a>.<\/p>\n\n\n\n

    Tot i el nou dret a l'oblit que recull la nova llei de protecci\u00f3 de dades, continuar\u00e0 quedant obert el debat sobre la utilitzaci\u00f3 de les dades amb fins comercials per part de les empreses. \u00c9s evident que la major part dingressos dempreses com Facebook que treballen amb perfils reals dusuaris v\u00e9nen de les empreses que compren aquestes dades (aproximadament, un 60% d'ingressos davant del 40% d'ingressos que obtenen per publicitat<\/a>). En aquest cas, podr\u00edem preguntar-nos si, malgrat que deixem d'utilitzar de sobte les xarxes socials, les nostres dades podran tornar a ser nom\u00e9s les nostres algun dia. <\/strong><\/p>","protected":false},"excerpt":{"rendered":"

    Despu\u00e9s del esc\u00e1ndalo de la utilizaci\u00f3n de datos de usuarios de Facebook por parte de Cambridge Analytica, muchas organizaciones y activistas ponen en duda la impunidad con la que han operado algunas grandes multinacionales. A pesar de que en un principio se habl\u00f3 de 87 millones de usuarios afectados, las \u00faltimas informaciones que est\u00e1n publicando […]<\/p>\n","protected":false},"author":1,"featured_media":27790,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[2,3],"tags":[63,64,65],"class_list":["post-27789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-zemsania","category-tendencias-it-digital","tag-datos-personales","tag-ley-de-proteccion-de-datos","tag-privacidad-de-datos"],"acf":[],"yoast_head":"\nC\u00f3mo se aplica la nueva ley de protecci\u00f3n de datos a las redes sociales<\/title>\n<meta name=\"description\" content=\"Despu\u00e9s del esc\u00e1ndalo de Facebook por la venta de los datos, es necesario conocer c\u00f3mo es la nueva ley de protecci\u00f3n de datos europea que entrar\u00e1 en vigor el pr\u00f3ximo 25 de mayo de 2018 y c\u00f3mo afectar\u00e1 a las redes sociales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/les-nostres-dades-tornaran-a-ser-nostres-lescandal-de-facebook-i-la-nova-llei-de-proteccio-de-dades\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo se aplica la nueva ley de protecci\u00f3n de datos a las redes sociales\" \/>\n<meta property=\"og:description\" content=\"Despu\u00e9s del esc\u00e1ndalo de Facebook por la venta de los datos, es necesario conocer c\u00f3mo es la nueva ley de protecci\u00f3n de datos europea que entrar\u00e1 en vigor el pr\u00f3ximo 25 de mayo de 2018 y c\u00f3mo afectar\u00e1 a las redes sociales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zemsaniaglobalgroup.com\/ca\/les-nostres-dades-tornaran-a-ser-nostres-lescandal-de-facebook-i-la-nova-llei-de-proteccio-de-dades\/\" \/>\n<meta property=\"og:site_name\" content=\"Zemsania Global Group\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-18T13:05:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-23T09:55:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zemsaniaglobalgroup.com\/wp-content\/uploads\/2018\/04\/zemsania-5c-20-_29694156.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"619\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"jmarin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"jmarin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zemsaniaglobalgroup.com\\\/nuestros-datos-volveran-a-ser-nuestros-el-escandalo-de-facebook-y-la-nueva-ley-de-proteccion-de-datos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zemsaniaglobalgroup.com\\\/nuestros-datos-volveran-a-ser-nuestros-el-escandalo-de-facebook-y-la-nueva-ley-de-proteccion-de-datos\\\/\"},\"author\":{\"name\":\"jmarin\",\"@id\":\"https:\\\/\\\/zemsaniaglobalgroup.com\\\/#\\\/schema\\\/person\\\/0725e5e5b51900fbf2d344a650e9b75c\"},\"headline\":\"\u00bfNuestros datos volver\u00e1n a ser nuestros? 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