{"id":27900,"date":"2017-03-21T08:39:34","date_gmt":"2017-03-21T08:39:34","guid":{"rendered":"http:\/\/www.zemsania.com\/?p=16056"},"modified":"2022-12-23T11:08:59","modified_gmt":"2022-12-23T11:08:59","slug":"monetitzar-les-dades","status":"publish","type":"post","link":"https:\/\/zemsaniaglobalgroup.com\/ca\/monetizar-los-datos\/","title":{"rendered":"Monetitzar les dades, una oportunitat en la transformaci\u00f3 digital"},"content":{"rendered":"<p>Les dades han esdevingut una cosa essencial per a les empreses. Segons un estudi d&#039;IDC, <strong>es preveu que el 40% de les empreses crear\u00e0 noves l\u00ednies de negoci al voltant de les dades<\/strong>. La incipient adopci\u00f3 del Big Data, tot i aix\u00f2, no ha provocat que les empreses treguin encara el m\u00e0xim partit a les seves dades. Tot i que actualment hi ha multitud d&#039;eines per fer-ho, es tracta d&#039;un proc\u00e9s complex que ha d&#039;aglutinar ingents munts d&#039;informaci\u00f3 provinent de diferents fonts. Monetitzar les dades&nbsp;<strong>representa una gran oportunitat de negoci i un pas m\u00e9s en la transformaci\u00f3 digital.<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndex de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/monetizar-los-datos\/#Tipos_de_datos_y_de_donde_obtenerlos\" >Tipus de dades i d&#039;on obtenir-les<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/monetizar-los-datos\/#5_oportunidades_al_monetizar_los_datos\" >5 oportunitats en monetitzar les dades<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-ast-global-color-0-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipos_de_datos_y_de_donde_obtenerlos\"><\/span>Tipus de dades i d&#039;on obtenir-les<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Com coment\u00e0vem, les dades poden provenir de fonts molt diferents, per\u00f2 aix\u00f2 no els resta utilitat i, encara menys, capacitat de rendibilitat. Aquestes s\u00f3n les fonts de les quals extreure m\u00e9s dades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Xarxes socials:&nbsp;<\/strong>Les anal\u00edtiques dels canals socials on l&#039;empresa t\u00e9 pres\u00e8ncia ens donaran una idea \u00fatil sobre com \u00e9s el nostre client potencial i com es comporta el que ja ha fet la conversi\u00f3.<\/li>\n\n\n\n<li><strong>IoT:<\/strong> Els dispositius connectats a la xarxa capturen una gran quantitat de dades que podem reutilitzar.<\/li>\n\n\n\n<li><strong>Open data:<\/strong> Moltes institucions han decidit compartir les seves dades i permetre&#039;n el lliure \u00fas.<\/li>\n\n\n\n<li><strong>Dades internes:<\/strong> Aquests poden estar emmagatzemats als propis servidors de l&#039;empresa, per exemple al <strong>ERP<\/strong> i <strong>CRM<\/strong> de la companyia.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"has-ast-global-color-0-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_oportunidades_al_monetizar_los_datos\"><\/span>5 oportunitats en monetitzar les dades<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Per aconseguir monetitzaci\u00f3 de les dades, cal discernir entre aquelles dades que utilitzarem i all\u00f2 que no aportaran res, aix\u00ed com identificar patrons clarament exposats. Caldr\u00e0 unificar-los en un sol sistema, ja que com hem vist procedeixen de diferents vies.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Estalvis als costos de manteniment:<\/strong> La informaci\u00f3 operacional ens permet gestionar millor els recursos i eliminar els sobrecostos. Poder accedir a les dades en temps real ens permet preveure incid\u00e8ncies i actuar en conseq\u00fc\u00e8ncia per evitar les p\u00e8rdues econ\u00f2miques que aix\u00f2 pugui suposar. Aix\u00ed mateix, les dades tamb\u00e9 ens aporten una visi\u00f3 general sobre els nostres recursos i en qu\u00e8 els estem gastant, cosa que ajuda a fer millors previsions i optimitzar aquests recursos.<\/li>\n\n\n\n<li><strong>Millorar la manera de vendre els productes i serveis:<\/strong> Els departaments de M\u00e0rqueting, Comercial i Vendes seran els responsables d&#039;aprofitar-se de les dades recollides i la seva an\u00e0lisi, creant ofertes personalitzades o redirigint les estrat\u00e8gies o campanyes cap a un p\u00fablic m\u00e9s segmentat i clar.<\/li>\n\n\n\n<li><strong>Canviar i millorar l&#039;experi\u00e8ncia del client:<\/strong> Podem <a href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/big-data-atencion-cliente-pymes\/\"><u>con\u00e8ixer el comportament del client a trav\u00e9s del Big Data<\/u><\/a> m\u00e9s a fons, per oferir-vos un contingut m\u00e9s personalitzat i m\u00e9s d&#039;acord amb les vostres expectatives. Aix\u00f2 s&#039;aplica tant als que encara no s\u00f3n clients com aquells que ja ho s\u00f3n, ja que les dades ens permeten identificar patrons de comportament en uns i altres.<\/li>\n\n\n\n<li><strong>Realitzar canvis en el negoci:<\/strong> L&#039;an\u00e0lisi de dades ens permet tenir un avantatge competitiu i preveure les necessitats del mercat. Amb aix\u00f2 podem plantejar noves vies de negoci o canviar les ja existents per fer-les m\u00e9s rendibles.<\/li>\n\n\n\n<li><strong>Obtenir una visi\u00f3 m\u00e9s estrat\u00e8gica del negoci:&nbsp;<\/strong>Les dades ajuden a prendre decisions que influiran en el futur de lorganitzaci\u00f3.<\/li>\n<\/ol>\n\n\n\n<p>M\u00e9s enll\u00e0 de monetitzar les dades, aquestes ajuden a fer l&#039;organitzaci\u00f3 m\u00e9s forta, ja que en el proc\u00e9s no nom\u00e9s coneixem m\u00e9s sobre el client i el producte, sin\u00f3 tamb\u00e9 sobre el funcionament sencer de l&#039;empresa.<\/p>","protected":false},"excerpt":{"rendered":"<p>Los datos se han convertido en algo esencial para las empresas. Seg\u00fan un estudio de IDC, se prev\u00e9 que el 40% de las empresas crear\u00e1 nuevas l\u00edneas de negocio entorno a los datos. La incipiente adopci\u00f3n del Big Data, sin embargo, no ha provocado que las empresas saquen a\u00fan el m\u00e1ximo partido a sus datos. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[2,3],"tags":[16],"class_list":["post-27900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-zemsania","category-tendencias-it-digital","tag-transformacion-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Monetizar los datos como paso en la Transformaci\u00f3n Digital | Grupo Zemsania<\/title>\n<meta name=\"description\" content=\"\u00bfPor qu\u00e9 no monetizar los datos? 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