{"id":27998,"date":"2016-02-04T09:30:23","date_gmt":"2016-02-04T09:30:23","guid":{"rendered":"http:\/\/www.zemsania.com\/?p=14635"},"modified":"2022-12-23T11:39:23","modified_gmt":"2022-12-23T11:39:23","slug":"empresa-digital","status":"publish","type":"post","link":"https:\/\/zemsaniaglobalgroup.com\/ca\/empresa-digital\/","title":{"rendered":"El camino para llegar a ser una empresa digital"},"content":{"rendered":"<p>Todas las compa\u00f1\u00edas tienen en las agendas la transformaci\u00f3n digital, pero muchas no tienen claro por d\u00f3nde empezar exactamente ni c\u00f3mo definir una estrategia de digitalizaci\u00f3n. Los expertos coinciden en que, para llegar a ser una <strong>empresa digital<\/strong>, un buen punto de partida deber\u00eda ser el m\u00f3vil &nbsp;y, en \u00faltima instancia, su evoluci\u00f3n hasta el Internet of things (IoT).&nbsp;Muchos coinciden en que todo empieza en la experiencia de usuario, proporcionando a usuarios finales, consumidores, empleado, etc. la habilidad de hacerlo todo desde el m\u00f3vil en&nbsp;cualquier parte.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndex de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/empresa-digital\/#Las_empresas_del_futuro\" >Las empresas del futuro<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/empresa-digital\/#El_valor_digital\" >El valor digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/empresa-digital\/#Llegar_a_ser_una_empresa_digital\" >Llegar a ser una empresa digital<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-ast-global-color-0-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Las_empresas_del_futuro\"><\/span>Las empresas del futuro<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La empresa digital significa un <strong>cambio cultural<\/strong> en torno a nuestra manera de trabajar. El nuevo empleado es muy diferente de&nbsp;los del pasado, y cambiar los h\u00e1bitos de los m\u00e1s veteranos no ser\u00e1 una tarea f\u00e1cil.<\/p>\n\n\n\n<p>El nuevo empleado tendr\u00e1 acceso a much\u00edsima m\u00e1s informaci\u00f3n. La empresa digital gira en torno a transformar toda la informaci\u00f3n m\u00f3vil. Todos usaremos dispositivos m\u00f3viles, desde Smartphones hasta objetos conectados, normalmente a trav\u00e9s de soluciones&nbsp;cloud. Lo que implica que toda la informaci\u00f3n no ser\u00e1 solamente de la empresa, sino tambi\u00e9n de clientes, proveedores, fabricantes, redes sociales y objetos conectados a Internet.<\/p>\n\n\n\n<p>Gracias a esta digitalizaci\u00f3n del mundo que nos rodea, aplicar diferentes t\u00e9cnicas de anal\u00edtica para optimizar las decisiones de negocio ser\u00e1 mucho m\u00e1s f\u00e1cil y \u00e1gil.<\/p>\n\n\n\n<p>Por eso, debemos estar atentos: La tecnolog\u00eda crece a niveles exponenciales y si no lo estamos nos quedaremos a un lado viendo pasar las empresas digitales. Es importante tenerlo en cuenta y destinar los recursos necesarios para no fracasar en una estrategia digital.<\/p>\n\n\n\n<h3 class=\"has-ast-global-color-0-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_valor_digital\"><\/span>El valor digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La digitalizaci\u00f3n reduce costes reemplazando las tareas que tienen una intensa labor humana por software que automatiza por completo los procesos y\/o mejorando la productividad individual de los empleados&nbsp;en ciertos trabajos.<\/p>\n\n\n\n<p>Un ejemplo podr\u00eda ser la digitalizaci\u00f3n de partes de trabajo, los cuales actualmente se procesan una vez finalizado el trabajo, pero que actualmente se pueden transportar al mundo digital con flujos de trabajo en formato formulario con multitud de opciones.<\/p>\n\n\n\n<p>Gracias a las plataformas de <strong>Rapid Mobile Application Development (RMAD)<\/strong>, crear un formulario digital para sustituirlo por el papel tradicional es cuesti\u00f3n de minutos.<\/p>\n\n\n\n<h3 class=\"has-ast-global-color-0-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Llegar_a_ser_una_empresa_digital\"><\/span>Llegar a ser una empresa digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00bfHay un camino, una estrategia a seguir para llegar a ser una empresa digital? Seguramente no, pero hay cuatro puntos que pueden servir de gu\u00eda a toda empresa, tal y como mencion\u00f3 <a href=\"http:\/\/www.mckinsey.com\/insights\/business_technology\/the_digital_enterprise\" target=\"_blank\" rel=\"noopener\">el director de McKinsey<\/a>&nbsp;ya hace alg\u00fan tiempo:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Entender, realmente, d\u00f3nde se encuentra su valor digital. \u00bfMarketing? \u00bfVentas? \u00bfEn la automatizaci\u00f3n de procesos? \u00bfUna combinaci\u00f3n de todos?<\/li>\n\n\n\n<li>Priorizar. Hay demasiadas cosas que hacer, as\u00ed que debemos poner el foco&nbsp; en las que son realmente importantes.<\/li>\n\n\n\n<li>Tener una visi\u00f3n end-to-end. Debemos asegurarnos de que los clientes reciban una experiencia de usuario conjunta de todas las funcionalidades trabajando conjuntamente.<\/li>\n\n\n\n<li>Por \u00faltimo, mirar en su portfolio y entender cu\u00e1l es la valoraci\u00f3n del impacto digital y cu\u00e1les son las capacidades necesarias para seguir adelante y\/o replantear el portfolio acorde.<\/li>\n<\/ol>\n\n\n\n<p>Probablemente lo m\u00e1s complicado para las empresas sea&nbsp;trabajar de manera unificada end-to-end. Puede que las empresas est\u00e9n distribuidas geogr\u00e1ficamente y sean muy independientes en cuanto a departamentos, pero los nuevos clientes digitales esperan una experiencia totalmente unificada.<\/p>\n\n\n\n<p>La empresa digital es mucho m\u00e1s que un lema de los CIOs. Por un lado, hay multitud de estudios de grandes consultoras, grupos investigadores, etc. que hablan de ello&nbsp; y todos apuntan a que un muy alto porcentaje de ejecutivos han puesto o tienen entre manos poner en marcha una estrategia digital. Por el otro, \u00bfHasta qu\u00e9 punto es cierto y no es solo una tendencia que solo seguir\u00e1n algunas empresas en los pr\u00f3ximos a\u00f1os?<\/p>","protected":false},"excerpt":{"rendered":"<p>Todas las compa\u00f1\u00edas tienen en las agendas la transformaci\u00f3n digital, pero muchas no tienen claro por d\u00f3nde empezar exactamente ni c\u00f3mo definir una estrategia de digitalizaci\u00f3n. Los expertos coinciden en que, para llegar a ser una empresa digital, un buen punto de partida deber\u00eda ser el m\u00f3vil &nbsp;y, en \u00faltima instancia, su evoluci\u00f3n hasta el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[2,14],"tags":[9,4],"class_list":["post-27998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-zemsania","category-empresas-innovacion","tag-internet-of-things","tag-zemsania"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El camino para llegar a ser una empresa digital - Zemsania Global Group<\/title>\n<meta name=\"description\" content=\"La empresa digital ya es 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