{"id":28037,"date":"2015-11-13T12:20:31","date_gmt":"2015-11-13T12:20:31","guid":{"rendered":"http:\/\/www.zemsania.com\/?p=14036"},"modified":"2022-12-23T11:39:26","modified_gmt":"2022-12-23T11:39:26","slug":"entrevista-president-ceo-guillem-perez-lavantguarda","status":"publish","type":"post","link":"https:\/\/zemsaniaglobalgroup.com\/ca\/entrevista-presidente-ceo-guillem-perez-la-vanguardia\/","title":{"rendered":"Guillem P\u00e9rez: \u00abEl m\u00f3n digital reclama nous models de negoci\u00bb"},"content":{"rendered":"<p>L&#039;11 de novembre el diari <em>La Vanguardia<\/em> va realitzar una entrevista al nostre President-CEO, Guillem P\u00e9rez. A l&#039;entrevista s&#039;explica la import\u00e0ncia d&#039;unes noves regles i models de negoci en el m\u00f3n de la transformaci\u00f3 digital, i \u00e9s vital que les empreses cre\u00efn un pla estrat\u00e8gic que aposti per la innovaci\u00f3.<\/p>\n\n\n\n<p>L&#039;entrevista se centra principalment en la divisi\u00f3 m\u00e9s recent de Zems\u00e0nia: Digital Business Transformation (DBT); en qu\u00e8 consisteix, com funciona aquesta divisi\u00f3 i quins s\u00f3n els nous mercats a qu\u00e8 dirigir-se. Davant d&#039;aquesta q\u00fcesti\u00f3, Guillem P\u00e9rez reitera que \u00abel m\u00f3n digital reclama noves regles i nous models de negoci, i aquest nou model significa que les empreses han de crear un pla estrat\u00e8gic que aposti per la innovaci\u00f3\u00bb. El m\u00f3n digital reclama noves regles i nous models de negoci, des de l&#039;estrat\u00e8gia digital fins a les xarxes sense fil fiables i assequibles. Zemsania proposa serveis i solucions al m\u00f3n tecnol\u00f2gic que s&#039;adapten als clients per dur a terme els seus projectes.<\/p>\n\n\n\n<p>M\u00e9s informaci\u00f3 sobre l&#039;entrevista al <a href=\"http:\/\/www.lavanguardia.com\/monograficos-externos\/20151111\/54439726196\/monograficos-externos-tecnologia.html\">monogr\u00e0fic extern<\/a>, Noves Tecnologies, que publica La Vanguardia.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndex de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/entrevista-presidente-ceo-guillem-perez-la-vanguardia\/#%C2%ABEl_mundo_digital_reclama_nuevas_reglas_y_nuevos_modelos_de_negocio%E2%80%9D\" >\u00abEl m\u00f3n digital reclama noves regles i nous models de negoci\u201d<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/entrevista-presidente-ceo-guillem-perez-la-vanguardia\/#Zemsania_es_una_compania_dedicada_a_ofrecer_servicios_y_soluciones_en_el_mundo_tecnologico_Hablamos_con_su_director_general_Guillem_Perez_para_conocer_con_mas_detalle_la_labor_de_su_division_de_negocio_mas_reciente_Digital_Business_Transformation\" >Zemsania \u00e9s una companyia dedicada a oferir serveis i solucions al m\u00f3n tecnol\u00f2gic. Parlem amb el director general, Guillem P\u00e9rez, per con\u00e8ixer amb m\u00e9s detall la tasca de la seva divisi\u00f3 de negoci m\u00e9s recent: Digital Business Transformation.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-ast-global-color-0-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%ABEl_mundo_digital_reclama_nuevas_reglas_y_nuevos_modelos_de_negocio%E2%80%9D\"><\/span><em>\u00abEl m\u00f3n digital reclama noves regles i nous models de negoci\u201d<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<cite><strong>Guillem P\u00e9rez, CEO de Zems\u00e0nia<\/strong><\/cite><\/blockquote>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zemsania_es_una_compania_dedicada_a_ofrecer_servicios_y_soluciones_en_el_mundo_tecnologico_Hablamos_con_su_director_general_Guillem_Perez_para_conocer_con_mas_detalle_la_labor_de_su_division_de_negocio_mas_reciente_Digital_Business_Transformation\"><\/span>Zemsania \u00e9s una companyia dedicada a oferir serveis i solucions al m\u00f3n tecnol\u00f2gic. Parlem amb el director general, Guillem P\u00e9rez, per con\u00e8ixer amb m\u00e9s detall la tasca de la seva divisi\u00f3 de negoci m\u00e9s recent: Digital Business Transformation.<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"has-ast-global-color-0-color has-text-color\"><strong>Com definiria Zems\u00e0nia?<\/strong><\/p>\n\n\n\n<p>Zemsania \u00e9s una empresa multinacional present a vuit pa\u00efsos que des del 2003 es dedica a proporcionar als seus clients solucions i serveis innovadors en el camp tecnol\u00f2gic. Actualment comptem amb un equip format per 900 persones i estem presents a diversos sectors, des de les tecnologies de la informaci\u00f3 fins a les telecomunicacions, passant per la ind\u00fastria. Amb aquesta estructura i el talent que gestionem treballem per actuar com a partner de refer\u00e8ncia per a una cartera de clients composta per consultores, integradores i fabricants.<\/p>\n\n\n\n<p class=\"has-ast-global-color-0-color has-text-color\"><strong>I en aquest context va n\u00e9ixer la divisi\u00f3 DBT. En qu\u00e8 consisteix?<\/strong><\/p>\n\n\n\n<p>Es tracta d&#039;un servei que pret\u00e9n ajudar els nostres clients i les empreses a encaminar-se cap a la transformaci\u00f3 digital dels seus sistemes d&#039;informaci\u00f3 per donar resposta, aix\u00ed, a un proc\u00e9s que est\u00e0 derivant en nous models de negoci. Per aix\u00f2, treballem oferint solucions basades en la incorporaci\u00f3 de tecnologies del mercat de solv\u00e8ncia contrastada i tamb\u00e9 desenvolupant la nostra.<\/p>\n\n\n\n<p class=\"has-ast-global-color-0-color has-text-color\"><strong>A trav\u00e9s de tres eixos\u2026<\/strong><\/p>\n\n\n\n<p>\u00c9s aix\u00ed. El nostre enfocament es basa en solucions articulades al voltant del que es coneix com a Internet de les Coses (IoT), al Big Data i les eines d&#039;analytics i, finalment, a l&#039;arquitectura de sistemes cloud. Creiem fermament que la transformaci\u00f3 de l&#039;economia cap al m\u00f3n digital es basa en la suma dels tres elements, que s\u00f3n els que componen la nostra divisi\u00f3 DBT.<\/p>\n\n\n\n<p class=\"has-ast-global-color-0-color has-text-color\"><strong>De quina manera es perceben aquests canvis?<\/strong><\/p>\n\n\n\n<p>Tot es basa en un nou paradigma que comen\u00e7a assumint que els sistemes dinformaci\u00f3 s\u00f3n ja omnicanal. Tot est\u00e0 connectat a la xarxa i aquest \u00e9s un proc\u00e9s imparable que fa que la informaci\u00f3 ens arribi per un cada cop m\u00e9s gran vies, de la mateixa manera que ja assumim la import\u00e0ncia del social mitjana a l&#039;hora de con\u00e8ixer l&#039;opini\u00f3 que t\u00e9 el p\u00fablic d&#039;una marca o empresa o de gestionar la reputaci\u00f3 en l\u00ednia. El big data, per part seva, ens ofereix una gran quantitat de dades en temps real que hem de ser capa\u00e7os d&#039;aprofitar per prendre decisions en el moment. Decisions, a m\u00e9s, repercuteixen en l&#039;efici\u00e8ncia del negoci i en l&#039;optimitzaci\u00f3 dels resultats. Les arquitectures cloud ens ofereixen una via perqu\u00e8 les organitzacions estiguin connectades i siguin m\u00e9s obertes en un mercat que cada cop \u00e9s m\u00e9s global, amb noves regles del joc i nous players.<\/p>\n\n\n\n<p class=\"has-ast-global-color-0-color has-text-color\"><strong>Nous mercats, noves regles?<\/strong><\/p>\n\n\n\n<p>Noves maneres de fer les coses, s\u00ed. Hem de ser capa\u00e7os de vertebrar noves maneres de fer les coses i entendre que els nous sistemes d&#039;informaci\u00f3 impliquen un canvi de paradigma. Aquesta nova realitat del m\u00f3n connectat i del gran volum d&#039;informaci\u00f3 ens ha de permetre, i aix\u00f2 \u00e9s el que fem des de Zems\u00e0nia, disposar d&#039;eines que facilitin l&#039;automatitzaci\u00f3 de certes regles de negoci a trav\u00e9s, per exemple, de la creaci\u00f3 d&#039;algorismes predictius que facin que l&#039;organitzaci\u00f3 reaccioni immediatament en funci\u00f3<br>del comportament de lusuari o del potencial comprador. D&#039;alguna manera, \u00e9s una manera d&#039;automatitzar la presa de decisions partint del potencial que ens ofereix la tecnologia en mat\u00e8ria d&#039;anal\u00edtica predictiva i de tra\u00e7abilitat en temps real per personalitzar d&#039;una manera din\u00e0mica all\u00f2 que oferim en funci\u00f3 del perfil del consumidor.<\/p>\n\n\n\n<p class=\"has-ast-global-color-0-color has-text-color\"><strong>Qu\u00e8 proposa Zemsania per ajudar a articular aquest canvi?<\/strong><\/p>\n\n\n\n<p>Tot aquest nou model vol dir que les empreses han de crear un pla estrat\u00e8gic que aposti per la innovaci\u00f3. I aquesta innovaci\u00f3 pot ser incremental o disruptiva. La primera consisteix a aconseguir que la tecnologia millori l&#039;organitzaci\u00f3 per aconseguir m\u00e9s efici\u00e8ncia i efic\u00e0cia en els processos que duu a terme. Penso, per exemple, en el llan\u00e7ament de nous serveis o en la millora dels que ja ofereix. La innovaci\u00f3 disruptiva, per contra, implica la creaci\u00f3 d&#039;una cosa nova, ja sigui un model de negoci (Google o Facebook en s\u00f3n bons exemples), un producte, un servei diferent\u2026 En el nostre cas, a m\u00e9s d&#039;apostar per la tecnologia consolidada i pel desenvolupament de la pr\u00f2pia, hem establert aliances amb partners que ens han ajudat a participar en projectes avan\u00e7ats en \u00e0rees com les smart cities com l&#039;efici\u00e8ncia energ. En aquest darrer cas veiem una aplicaci\u00f3 del que us comentava abans: la personalitzaci\u00f3 d&#039;una s\u00e8rie de regles que fan que el preu d&#039;un producte vari\u00ef en funci\u00f3 de si es donen o no una s\u00e8rie de condicions. Aix\u00f2 aplicat a un negoci concret \u00e9s un model d&#039;innovaci\u00f3 disruptiva.<\/p>\n\n\n\n<p class=\"has-ast-global-color-0-color has-text-color\"><strong>Una soluci\u00f3 nova a un problema nou\u2026<\/strong><\/p>\n\n\n\n<p>A Zemsania disposem de la capacitat tecnol\u00f2gica per posar aquestes eines a disposici\u00f3 dels nostres clients i acompanyar-los tamb\u00e9 a la fase de disseny, consultoria i desenvolupament d&#039;un projecte del qual normalment s&#039;ocupa un integrador. Avui la tecnologia fa possible el que abans no ho era i ho hem d&#039;aprofitar per oferir solucions reals que estiguin adaptades a aquesta nova realitat digital que ja ha arribat i que reclama nous models de negoci.<\/p>","protected":false},"excerpt":{"rendered":"<p>El 11 de noviembre el diario La Vanguardia realiz\u00f3 una entrevista&nbsp;a nuestro Presidente-CEO, Guillem P\u00e9rez. En&nbsp;la entrevista se explica la importancia de unas nuevas reglas y modelos de negocio en el mundo de la&nbsp;transformaci\u00f3n digital, siendo vital que las empresas creen un plan estrat\u00e9gico que apueste por la innovaci\u00f3n. La entrevista se centra principalmente&nbsp;en la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28038,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[6,2,14],"tags":[5],"class_list":["post-28037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-zemsania","category-noticias-zemsania","category-empresas-innovacion","tag-industria-4-0"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guillem P\u00e9rez: &quot;El mundo digital reclama nuevos modelos de negocio&quot; - Zemsania Global Group<\/title>\n<meta name=\"description\" content=\"Guillem P\u00e9rez habl\u00f3 en esta entrevista de la Vanguardia sobre el Digital Business Transformation y c\u00f3mo se afronta desde Zemsania\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zemsaniaglobalgroup.com\/ca\/entrevista-president-ceo-guillem-perez-lavantguarda\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guillem P\u00e9rez: &quot;El mundo digital reclama nuevos modelos de negocio&quot; - Zemsania Global Group\" \/>\n<meta property=\"og:description\" content=\"Guillem P\u00e9rez habl\u00f3 en esta entrevista de la Vanguardia sobre el Digital Business Transformation y c\u00f3mo se afronta desde Zemsania\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zemsaniaglobalgroup.com\/ca\/entrevista-president-ceo-guillem-perez-lavantguarda\/\" \/>\n<meta property=\"og:site_name\" content=\"Zemsania Global Group\" \/>\n<meta property=\"article:published_time\" 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