{"id":27715,"date":"2019-03-27T11:57:56","date_gmt":"2019-03-27T11:57:56","guid":{"rendered":"https:\/\/zemsaniaglobalgroup.com\/?p=20002"},"modified":"2022-12-21T16:42:43","modified_gmt":"2022-12-21T16:42:43","slug":"big-data-marketing-the-data-analytics-at-the-service-of-advertising","status":"publish","type":"post","link":"https:\/\/zemsaniaglobalgroup.com\/en\/big-data-marketing-la-analitica-de-datos-al-servicio-de-la-publicidad\/","title":{"rendered":"Big Data Marketing, data analytics at the service of advertising"},"content":{"rendered":"<p>Currently, the <strong>Digital Marketing <\/strong>has been installed in all companies. Advertising professionals have evolved to adapt to the digital audience, which responds to advertising that is very different from traditional advertising. The Internet has thus enabled the existence of a <strong>non-intrusive advertising <\/strong>and more accurate to the user's needs. <\/p>\n\n\n\n<p>Controlling electricity and water consumption <strong>profile of the marketing professional<\/strong> is one of the most versatile that can be found in the <strong>digital ecosystem<\/strong>, The company must have knowledge and skills ranging from written communication to video and photo editing, to give two examples. To all this, we now add the <strong>Big Data Marketing<\/strong>. We are facing an era in which data analytics can revolutionize the way we do marketing, since obtaining large amounts of data of different kinds helps us to make campaigns even more effective. Undoubtedly, now more than ever, <strong>data will be prioritized.   <\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zemsaniaglobalgroup.com\/en\/big-data-marketing-la-analitica-de-datos-al-servicio-de-la-publicidad\/#%C2%BFPor_que_Marketing_y_Big_Data_estan_destinados_a_ir_de_la_mano\" >Why are Marketing and Big Data destined to go hand in hand?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zemsaniaglobalgroup.com\/en\/big-data-marketing-la-analitica-de-datos-al-servicio-de-la-publicidad\/#Ventajas_del_Big_Data_Marketing\" >Advantages of Big Data Marketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-ast-global-color-0-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_Marketing_y_Big_Data_estan_destinados_a_ir_de_la_mano\"><\/span>Why are Marketing and Big Data destined to go hand in hand? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On the one hand, marketing has many great ways to capture quality data. <strong>Social networks, web browsing and advertising campaigns <\/strong>native generate a lot of data that without an analytical tool can go unnoticed. <\/p>\n\n\n\n<p>Secondly, the need for a more efficient and effective <strong>better targeting of advertising<\/strong> to make an impact at the right time and anticipate, in a way, the consumer's needs. Until now, the usual segmentation of the <em>target<\/em> was to consider the entire target audience as a set of people who share sociodemographic characteristics. With Big Data, marketing can now consider the <em>target<\/em> as an individual and, therefore, launch a personalized communication to each customer.   <\/p>\n\n\n\n<p><strong>With <a href=\"https:\/\/zemsaniaglobalgroup.com\/en\/zemsania-global-group\/\">Zemsania Global Group<\/a> you can train your marketing department in Big Data so that they can definitively exploit all the data that your campaigns generate.<\/strong><\/p>\n\n\n\n<h3 class=\"has-ast-global-color-0-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ventajas_del_Big_Data_Marketing\"><\/span><strong>Advantages of Big Data Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Anticipate consumption patterns:<\/strong> Data analytics makes it possible to develop patterns that allow predictions to be made. When applied to marketing, it can be used to improve the impact of advertising and even predict consumer behavior. <\/li>\n\n\n\n<li><strong>Customize the content:<\/strong> For example, the <strong><em>I<\/em><\/strong><em><strong>nbound Marketing<\/strong><\/em>, a technique that manages to capture <em>leeds<\/em> The quality of the materials offered to users, such as tutorials, articles or infographics, is greatly improved if we obtain data that indicate what type of resource will be most liked by the public.<\/li>\n\n\n\n<li><strong>Better segmentation: <\/strong>As we have already mentioned, the shift from target audience to target individual allows for more effective marketing. Each different user could receive more personalized offers, including content and messages that are totally different from those of other potential customers. <\/li>\n\n\n\n<li><strong>Improvement in the analysis and care of online reputation:<\/strong> There are already applications that, through data collected from social networks, are able to discern between positive, negative or neutral comments. The detection of the sentiment of social messages makes it possible to react better to a brand reputation crisis and even to develop better protocols for action in the face of, for example, criticism.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Actualmente, el Marketing Digital se ha instalado en todas las empresas. Los profesionales de la publicidad han evolucionado para adaptarse al p\u00fablico digital, que responde a una publicidad muy diferente de la tradicional. Internet ha permitido as\u00ed la existencia de una publicidad no intrusiva y m\u00e1s exacta con las necesidades del usuario. El perfil del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[2,3],"tags":[44,135,136,137,138],"class_list":["post-27715","post","type-post","status-publish","format-standard","hentry","category-noticias-zemsania","category-tendencias-it-digital","tag-big-data","tag-big-data-marketing","tag-marketing","tag-marketing-digital","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big Data Marketing, la anal\u00edtica de datos al servicio de la publicidad -<\/title>\n<meta name=\"description\" content=\"Estamos ante una era en que la anal\u00edtica de datos puede revolucionar la manera de hacer Marketing, ya que obtener datos a grandes 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el Marketing Digital se ha instalado en todas las empresas. Los profesionales de la publicidad han evolucionado para adaptarse al p\u00fablico digital, que responde a una publicidad muy diferente de la tradicional. Internet ha permitido as\u00ed la existencia de una publicidad no intrusiva y m\u00e1s exacta con las necesidades del usuario. El perfil del&hellip;","_links":{"self":[{"href":"https:\/\/zemsaniaglobalgroup.com\/en\/wp-json\/wp\/v2\/posts\/27715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zemsaniaglobalgroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zemsaniaglobalgroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zemsaniaglobalgroup.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zemsaniaglobalgroup.com\/en\/wp-json\/wp\/v2\/comments?post=27715"}],"version-history":[{"count":0,"href":"https:\/\/zemsaniaglobalgroup.com\/en\/wp-json\/wp\/v2\/posts\/27715\/revisions"}],"wp:attachment":[{"href":"https:\/\/zemsaniaglobalgroup.com\/en\/wp-json\/wp\/v2\/media?parent=27715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zemsaniaglobalgroup.com\/en\/wp-json\/wp\/v2\/categories?post=27715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zemsaniaglobalgroup.com\/en\/wp-json\/wp\/v2\/tags?post=27715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}