<\/span><\/h2>\n\n\n\nAt this point, no one is unaware of the fact that user experience is a top priority for any company.<\/strong>. First, because the customer is becoming more and more demanding. And second, because the power of users has increased to such a degree that<\/strong> - thanks to social networks and social opinion - that can elevate a company to glory or plunge it into a deep crisis.<\/strong>.<\/p>\n\n\n\nIn 2012 IBM conducted an interesting study on the priorities of companies when it comes to the practical application of data from Big Data. According to this research, more than 49% of respondents stated that customer-focused objectives were the most important.<\/strong>. Almost 4 years later, we would not be far wrong to say that this figure has increased considerably. But how can Big Data improve the user experience with companies?<\/p>\n\n\n\nThe information provided by Big Data technology allows companies to know with great accuracy the preferences and behaviors of their customers.<\/strong>. This understanding makes it possible to offer better treatment and, therefore, a better brand experience. Digital transformation with tools such as Big Data not only allows us to improve over the competition, but also generates branding: if the opinions of our customers are good, our reputation will grow.<\/p>\n\n\n\nBig Data applications can be implemented in small businesses as well as in large companies related to telecommunications, healthcare or public administration. An example of this can be found in the automotive industry, a clear example that Big Data applications are not only to be understood in the business-customer direction. They can also be very useful for the users themselves, by providing them with real-time data on vehicle status, their own driving or related statistics.<\/strong> with the route. In turn, all this information is sent to the car companies' engineering plant, which uses it to improve vehicle performance.<\/p>\n\n\n\n