{"id":27959,"date":"2016-06-27T12:00:26","date_gmt":"2016-06-27T12:00:26","guid":{"rendered":"http:\/\/www.zemsania.com\/?p=15233"},"modified":"2022-12-23T11:30:44","modified_gmt":"2022-12-23T11:30:44","slug":"big-data-marketing-a-love-story-based-on-real-time","status":"publish","type":"post","link":"https:\/\/zemsaniaglobalgroup.com\/en\/big-data-marketing-una-historia-amor-basada-tiempo-real\/","title":{"rendered":"Big Data and marketing, a real time based love story"},"content":{"rendered":"

All of us who live immersed in this crazy and wonderful world of marketing know that a large, well-segmented, clean and enriched database is our Holy Grail... Well, like a delicious and succulent slice of chocolate cake.<\/p>\n\n\n\n

For some time now it has been almost like an obsession: we need them, we can't live without them, and we can't do without them. without them, digital marketing has no reason to exist.<\/strong>. We are as stubborn as the White Rabbit in Alice in Wonderland<\/em>; Now, however, we have replaced the watch with a smartphone and we recite, as a mantra, while running around the office: \u201cqualified leads, qualified leads\u201d.<\/p>\n\n\n\n

Recent studies inform us that +90% of Internet data has been generated in the last two years. This percentage makes us think about the large amount of information and the speed with which data is generated, stored and analyzed, its variety in content and the uncertainty about the value of each piece of data. In short, we are talking about large volumes of raw data, which are crying out to us to be part of a meaningful whole.<\/strong>, They want to be valid, useful and truthful for marketing. And in turn, marketing wants to break them down, generate metrics, analysis, create strategies.<\/strong> This is where the love story begins!<\/p>\n\n\n\n

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