Did you know that the resistance to change is the main enemy of digitization? Although most experts agree that the modernization of companies requires investment in new technologies, the truth is that only the following are the main enemies of digitalization one in three companies Spain is ready for Addressing Digital Transformation. Interestingly, this paradigm shift, according to economists, could increase Spain's Gross Value Added by 120 billion euros by 2025. .
Despite the good economic prospects, Spain ranks 45th in the world in digitalization. A good example of this lack of interest in Digital Transformation can be seen in the fact that 26% of Spanish companies still do not have a person in charge of the digital area, which slows down the process enormously.
In this article we would like to propose some simple and essential steps for any company to start to consider how you might approach the Digital Transformation of your organization. As we shall see, it is not just a matter of renewing obsolete technologies, but of completing a change in corporate culture and defining a concrete, long-term strategy.
5 steps to address Digital Transformation
- Change corporate culture and internal organization
In order to successfully address a digital transformation process, companies must stop focusing exclusively on the technological part and tackle this new process in a comprehensive manner. In this regard, they should redesigning the internal organization of the company. Customers demand completely different products and services from companies than they did a few years ago, and their consumer habits have changed completely. Companies can no longer respond to these new needs with outdated models. It is therefore essential to have clear leadership from the CEO and senior management and to develop a corporate culture that encourages the adoption of new business strategies. - Finding the new talent we need
Companies need to incorporate new executive roles focused 100% on Digital Transformation. In addition, they will also need to incorporate professional profiles specialized in new technologies and digital paradigms, such as the Data Scientist, the Scrum Master or the Digital Architect. To do so, they will also have to adapt their recruitment processes, remuneration and elements of motivation and engagement. We know that the lack of talent is one of the main challenges for companies today, and therefore it is especially important to implement a good strategy to retain the right people. - Renewing the IT Department
The Information Technology (IT) departments of companies must make profound changes to complement their systems and architectures with a new way of developing solutions for the digital world. There are many long-established companies that have invested a lot of resources in their IT department. Far from having to start from scratch, these companies should retain the traditional part of the department, focused on maintaining Legacy systems. At the same time, they can develop a more flexible, innovation-enabling digital part, which would complete the so-called "digital" part of the IT department. IT at two speeds. This new organization also allows for the implementation of agile and DevOps methodologies. - Create an innovation ecosystem inside and outside the company.
To begin with, companies should design a strategy to promote innovation within the organization. In this case, the company must reflect on the objectives and the impact that its initiatives will have. At the same time, they should also consider the development of a Partners strategy and decide on acquisitions to reinforce and accelerate their commitment. - Facing a new competitive context
Although we have placed this point at the bottom of the list, that doesn't mean it has to be the last thing companies think about. In fact, it turns out to be a reminder: The company will have to define what its value proposition is to cope with the new disruptive startups. It is no longer about improving existing technology, but about offering added value to customers. In a new competitive context, it is essential to be clear that the most important thing is to stand out from the competition.