Zemsania announces a partnership agreement with Magnolia as part of its Digital Transformation strategy.
Zemsania has announced a partnership agreement with Magnolia, the digital business platform with a CMS at its core. The goal is for Zemsania to help Magnolia in the Digital Transformation process and evolve from its current traditional model.
Between 2014 and 2019, it is estimated that the Digital Transformation will maintain a compound annual growth rate of 16.8%, to reach 2.1 billion in investment by 2019, according to data published on a recent study by the consulting firm IDG. On the other hand, the study Building the digital platform The Gartner Group forecasts that digital revenues in the private sector will grow by 16% to 37% over the next five years.
In this sense, Miguel Abreu, Director of Magnolia Spain, explains: “Zemsania is totally oriented to Digital Transformation and the complementarity in the message of both companies is evident.”. According to Miguel Abreu, the addition of Zemsania to Magnolia's group of partners “demonstrates that its value proposition is solid and that it adapts to the needs of companies as part of their digital transformation processes”.
«As the Digital Transformation advances, new needs and expectations are being generated in Spain for customers who want to adapt quickly and efficiently to the demands of an increasingly proactive consumer, which has led us to increasingly agile business models,» explains Abreu. In short, the new partnership agreement with Zemsania is a further step in the consolidation of Magnolia's partner network in the country and its commitment to offer its customers flexible, scalable and secure solutions to help them in their transition to Digital Transformation.
According to the aforementioned Gartner study, failure to leverage the advantages of the platform model threatens the ability of companies to deliver on their offerings, attract and retain talent and, ultimately, have their products or services perceived as a differentiated value proposition.