Big Data is here to stay, and proof of this is that many companies have begun to take an interest in one of the most cutting-edge data collection and analysis technologies of the moment. However, there are still some doubts as to how small and medium-sized companies can take advantage of this type of business processes and make a definitive leap towards digital transformation.
What is certain is that Big Data technology is very flexible and has a wide range of applications., The number of these is as many as the imagination of the person who receives the information is capable of carrying out. In this post about digital transformation and Big Data we will try to shed some light on the many ways that companies - and especially SMEs - can use this type of technology to become a leading digital company.
Big Data applications in user experience
At this point, no one is unaware of the fact that user experience is a top priority for any company.. First, because the customer is becoming more and more demanding. And second, because the power of users has increased to such a degree that - thanks to social networks and social opinion - that can elevate a company to glory or plunge it into a deep crisis..
In 2012 IBM conducted an interesting study on the priorities of companies when it comes to the practical application of data from Big Data. According to this research, more than 49% of respondents stated that customer-focused objectives were the most important.. Almost 4 years later, we would not be far wrong to say that this figure has increased considerably. But how can Big Data improve the user experience with companies?
The information provided by Big Data technology allows companies to know with great accuracy the preferences and behaviors of their customers.. This understanding makes it possible to offer better treatment and, therefore, a better brand experience. Digital transformation with tools such as Big Data not only allows us to improve over the competition, but also generates branding: if the opinions of our customers are good, our reputation will grow.
Big Data applications can be implemented in small businesses as well as in large companies related to telecommunications, healthcare or public administration. An example of this can be found in the automotive industry, a clear example that Big Data applications are not only to be understood in the business-customer direction. They can also be very useful for the users themselves, by providing them with real-time data on vehicle status, their own driving or related statistics. with the route. In turn, all this information is sent to the car companies' engineering plant, which uses it to improve vehicle performance.
Real applications of Big Data in SMEs
Digital transformation is a fact and a necessity, and the functionalities provided by Big Data technology can be summarized in the following points:
- To know first-hand and in real time the causes of a problem. The advantage of this is that it can save billions in prevention costs.
- As mentioned in a previous example, driving can be improved in the transportation industry, since it can be optimizing truck routes for delivery of goods.
- Providing personalized user experiences based on your preferences and past purchases.
- Offers the possibility of recalculating risk portfolios of some companies.
- Send tips and recommendations to mobile devices in order to improve the customers' user experience at the point of sale.
- Generate coupon offers analyzing in real time the previous and future purchases that a user makes and/or will make in a shopping center.
- Analyze data and obtain detailed reports.
In short, the applications of Big Data for companies that have not yet decided to start the digital transformation must be an incentive. The fact is that Big Data, cross-cutting and agile processes are the key to the digital transformation of companies today.