Collaborative tools for the digital enterprise: internal social networks and corporate portals

Internal social networks and corporate portals for internal company communication are slowly making their way. Not only is there a need to share files or communication between work teams in different offices or cities, but there is also a need to share files or communication between teams in different offices or cities., In digital companies, it is a fantastic way to maintain fluid communication while improving business processes and building a strong corporate culture for Digital Transformation.

The so-called internal social networks are not the Facebook of the workplace, they go beyond that: they improve employee productivity and allow easy access to corporate information. They take advantage of all the features of the most popular social platforms, such as chat, microblogging or file sharing in the workplace.

In this article we present some of the Internal social networks and corporate portals that will improve your company's relationships and processes and we will see the benefits of using a social network or internal corporate portal.

• Increased productivity: According to a McKinsey&Co. study, these tools can increase the productivity of knowledge workers by 20% to 25%.
• Improved internal communications and management: How many times have you found information that you think would be useful to a colleague? In the same way that on Facebook you share everything you find interesting, with a corporate social network you can share knowledge with all your colleagues. In addition, this tool favors the work of human resources departments, as it allows them to better understand the status of workers and their desires and aspirations related to their job.
• Real-time information sharing: the most important information to run the business is shared quickly, if we are missing data or files it is no longer necessary to request them by email, we can access them directly if they are on the platform or ask the collaborator who has them, without resorting to email.
• Reduce the stress of your workers: better access to information means that employees do not need to be so busy with e-mail and, above all, direct communication via chats significantly reduces the number of meetings.

Some examples of social networks or corporate portals are Yammer, Chatter, Sharepoint or Liferay. Each of them has similar features that will allow you to share files, talk via chat or messaging with any member, open discussion groups about your project or even integrate all the information that moves in the tool with your CRM or ERP.

Keys to the success of a corporate portal, intranet or social network

• Support from the communications department, human resources and management: It is important for these departments to unanimously support the adoption of this tool, since the management must be clearly linked to the management strategy. The marketing department, for its part, can promote excellent marketing actions. engagement in its internal communication strategy.
• Horizontal organizations: One of the key factors is that communication through it blurs hierarchies, which is ideal for moving towards a more horizontal company.
• Multi-platform and cloud-based tool: The tool we adopt must be accessible from any device so that we can consult it outside the office or in an external meeting, for example, and, of course, it must be able to work in the cloud.
• Clear, but not restrictive, rules: It is important to establish rules for the use of the corporate network, in order to give it the correct use, but also to leave some freedom for employees to make the network their own.

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