The Colombian Ministry of Information Technologies and Communications, together with Procolombia, presented the image and concept of the new campaign called “Colombia Bring IT on” to more than 100 international entrepreneurs during the Software and Digital Content Business Roundtable held in New York.
This strategic plan aims to promote the technology industry and digital content to encourage foreign investment in Colombia.
The campaign will be linked to Procolombia's international promotion efforts to expand the internationalization of the technology industry, with priority given to countries with a high demand for software and technology services, such as the United States, Canada, Spain, England and Central and South American countries.