Looking for and finding a job has become essential for citizens, whether young or old, and with the advent of new technologies, especially social networks, the unemployed are looking for new ways to enter the long-awaited labor market.
To see if we have really changed our route to finding a job, we have to go back a decade or so, when we were looking for a job in the pages of newspapers and their classified section, we went in person to leave our résumé at the relevant company or read an ad in the window of a store.
All these methods have become obsolete and useless to find a job nowadays, and the internet, with its arrival, has revolutionized our procedures to search for a job. Not only with the most specialized online portals and websites to find work (Infojobs, JobandTalent, InfoEmpleo...) but also with the use of social networks and everything they provide to the user: interactivity, they offer relationships, allow you to create a large network of contacts according to your interests, enhance your skills, allow you to disseminate information quickly, and so on.
In the field of social networks we should separate them into two routes: professional social networks (Linkedin, Viadeo, Xing...) and non-professional social networks (Twitter, Facebook, Youtube, Slideshare, flickr...). It is worth making this distinction since, according to the latest Adecco report on the use of social networks in recruitment and job search, Linkedin is the social network most used by Spanish users to find work with 64%, followed by Twitter and Facebook, with 19.5% and 11.3% respectively. These are also the social networks most used by companies to find their ideal workers.
Therefore, although the objective of companies and candidates remains the same, to seek and find qualified professionals who are best suited to the job in question, the ways to do this have changed, it has gone from calling the company by phone for an ad in the newspaper to create a user on Linkedin or Slideshare to keep abreast of the latest job offers of companies and make presentations on your professional profile.
What is ideal? Everyone should use the tool that best suits them and is most useful to them, they can even apply various methods, but currently not having a profile on any social network takes away many possibilities of entering the labor market.
Journalist Zemsania Marketing Dept.