The business world is becoming increasingly competitive, so strategic decisions have to be made. One of these decisions is to choose an optimal location to establish headquarters. In this sense, we find more and more multinationals in Barcelona. The Catalan capital is experiencing growth in terms of company foundations, as it is an attractive location for organizations.
If we focus on the technology sector, it is the one that is most booming in the city of Barcelona. In fact, the number of multinationals in Barcelona belonging to this field is growing. This has created an atmosphere of entrepreneurship and an accumulation of talent that benefits the city. However, technology is not the only protagonist, since other areas are also establishing themselves in the city.
At Zemsania Global Group we are specialists in talent recruitment and IT services and solutions, which is why we advocate for the growth of the sector.
Some of the most popular multinationals in Barcelona
Although Barcelona is home to various types of multinationals, the most common are those in the technology sector. These organizations are usually located in the 22@ district of Barcelona. The district, in which the Poblenou neighborhood is located, promotes a project of urban, economic and social renewal.
One of the most internationally recognized organizations, Facebook, arrives at the Torre Glòries in Barcelona. Although it will not settle directly, it has hired the Austrian multinational company Competence Call Center to select personnel and take responsibility for the site. Approximately 500 people will be hired and will be distributed throughout the 8 floors that CCC has leased.
The German company Lidl will also be installed in the tourist metropolis. More specifically, it will do so in the old BBVA building in Plaza Cataluña. There it will provide service to customers and will establish the digital management headquarters in Barcelona. Another of the future multinationals in Barcelona will be Satellogic, Satellogic, which specializes in the production of high-resolution imaging microsatellites. Satellogic will join the number of technology companies in 22@, where it will place its European headquarters.
The video game sector is also experiencing a boom in the Catalan capital. The big developer King (Candy Crush) is moving to 22@ and plans to expand its workforce. Focusing on the development of mobile games, the great company Singapore IGG is planning to make Barcelona its European operational center.
In terms of customer service, Barcelona's multiculturalism is highly valued. For this reason, companies such as Zurich, Nestlé, Cisco, Roche or Visa have already located international customer service centers in this city.
Barcelona as Europe's fourth innovation hub
The opportunities and incentives offered by a city are essential when deciding to found an organization there. In this sense, an innovation hub encompasses venture capital, technology events, tech companies, citizen acceptance and open government, among other things. Evidently, the local economy is a defining point, since a strong economy helps drive businesses that, in turn, drive the economy, feeding back into it.
Another important factor is government support. Aspects such as public financing, sponsorship, promotion of ideas and projects at events, etc., can condition the establishment of new companies. Finally, the skilled labor force available in the country and more specifically in the chosen city will largely determine the viability of the project.
In the case of Barcelona, technology supply and demand is more than plentiful. According to Business Insider, there are five major innovation hubs in Europe. These are, in order, London, Berlin, Paris, Barcelona and Stockholm. Moreover, if we take into account the reports of Mobile World Capital, Barcelona ranks third in the ranking of the most attractive cities for company founders.
Major technological events held in Barcelona
High-caliber events such as the Mobile World Congress, The new technologies, for example, give an essential boost to Barcelona's position as one of the technological capitals of the world. Smart City Expo or the IoT Solutions World Congress are just two more examples of internationally recognized trade fairs organized in Barcelona and projecting their popularity around the globe.
It is clear that Barcelona is an ideal city for entrepreneurship in the technology sector. A large number of companies and multinationals rely on the city's potential for growth. Therefore, it is logical that this trend continues and continues to attract the best technological talent.