Category: IT & Digital Trends

Emerging professions that will succeed in 2020

Emerging professions that will succeed in 2020

Artificial Intelligence, Salesforce developers and Customer Success specialists are some of the guidelines on which the emerging professions that will triumph in 2020 are based. This is what emerges from the “Emerging Jobs 2020 Report” prepared by LinkedIn in Spain, although with results that can be extrapolated to most of the economies of the [...]

Key strategic technology trends for 2020

Key strategic technology trends for 2020

Hyper-automation, AI security, distributed cloud and autonomous things will drive the ultimate change as well as opportunities to make organizations more competitive along with the creation of new business models. 5G network, drones, autonomous vehicles and Smart Cities The 5G network is becoming a reality, [...]

Improve the quality of your processes with BPM

Improve the quality of your processes with BPM

Do you know the difference between effectiveness and efficiency? A priori, these concepts may seem the same, but they are not. On the one hand, processes are efficient when they make it possible to achieve a goal using the least amount of available resources. On the other hand, effectiveness evaluates the extent to which these objectives have been achieved. In this sense, if [...]

Big Data Marketing, data analytics at the service of advertising

Big Data Marketing, data analytics at the service of advertising

Nowadays, Digital Marketing has been installed in all companies. Advertising professionals have evolved to adapt to the digital audience, which responds to advertising that is very different from traditional advertising. Internet has allowed the existence of a non-intrusive and more accurate advertising with the user's needs. The profile of the [...]

5G and artificial intelligence to star at Mobile World Congress Barcelona 2019

5G and artificial intelligence to star at Mobile World Congress Barcelona 2019

The Mobile World Congress 2019 (MWC) has closed its doors this Thursday after four frenetic days of technological news and has corroborated, once again, to be the largest mobile technology fair in the world. This 2019, in addition to setting a new visitor record with a total of 109,000 people from more than 200 countries, the [...]

Benefits of applying Machine learning in the company

Benefits of applying Machine learning in the company

Surely you are familiar with the concept of ‘Machine Learning‘. This technology is totally linked to Artificial Intelligence and is currently very fashionable. However, not everyone knows the advantages of integrating Machine Learning in the company. If you want to know how it can help you in your professional routine, read on! In Zemsania [...]