Do you know the difference between effectiveness and efficiency? A priori, these concepts may seem the same, but they are not. On the one hand, processes are efficient when they make it possible to achieve a goal using the least amount of available resources. On the other hand, effectiveness evaluates the extent to which these objectives have been achieved. In this sense, if [...]
Internal social networks and corporate portals for internal company communication are slowly making their way. Not only is there a need to share files or communication between work teams in different offices or cities, but, in digital companies, it is a fantastic way to maintain fluid communication, while maintaining a [...]
Nowadays, Digital Marketing has been installed in all companies. Advertising professionals have evolved to adapt to the digital audience, which responds to advertising that is very different from traditional advertising. Internet has allowed the existence of a non-intrusive and more accurate advertising with the user's needs. The profile of the [...]
The Mobile World Congress 2019 (MWC) has closed its doors this Thursday after four frenetic days of technological news and has corroborated, once again, to be the largest mobile technology fair in the world. This 2019, in addition to setting a new visitor record with a total of 109,000 people from more than 200 countries, the [...]
Surely you are familiar with the concept of ‘Machine Learning‘. This technology is totally linked to Artificial Intelligence and is currently very fashionable. However, not everyone knows the advantages of integrating Machine Learning in the company. If you want to know how it can help you in your professional routine, read on! In Zemsania [...]
Are you familiar with the concept of Digital Workplace? If not, don't worry, that's what we're here for. Broadly speaking, the Digital Workplace refers to those work environments that integrate (correctly) all kinds of digital tools. If you want to know more, don't hesitate and read on! At Zemsania we are specialists in [...]
All technology lovers are especially excited about the release of a new electronic device. However, we are sure that on more than one occasion you have come across the dreaded Bloatware. What is Bloatware? It is those applications that come preinstalled on your device and that cannot be removed through the software's software [...]
Technology fascinates us; it is one of our most obvious passions. This field seems to know no limits when it comes to evolve and grow and some of its applications leave us speechless even today. Without going any further, there are people who try to «improve» themselves through biohacking and [...]
Today, many large companies have been forced to adapt to the DevOps culture to improve their productivity. Even some startups are born with this methodology well established. To understand the advantages offered by this framework, in this article we present a brief analysis in which we expose some of the benefits of DevOps. [...]
All companies carry out projects of varying lengths. In all cases it is necessary to manage them so that they go ahead in an organized way. This is one of the responsibilities of the PMO Manager, a profile that we analyze in this article. At Zemsania we specialize in the selection of IT professionals [...]