Digital transformation is on every company's agenda, but many are not clear on exactly where to start and how to define a digitalization strategy. Experts agree that, in order to become a digital company, companies must digital company, A good starting point should be mobile and, ultimately, its evolution to the Internet of things (IoT). Many agree that it all starts with the user experience, providing end users, consumers, employees, etc. with the ability to do everything from mobile anywhere.
The companies of the future
The digital enterprise means a cultural change around the way we work. The new employee is very different from those of the past, and changing the habits of the older ones will not be an easy task.
The new employee will have access to a lot more information. The digital enterprise revolves around transforming all mobile information. We will all use mobile devices, from smartphones to connected objects, usually through cloud solutions. This means that all the information will be not only from the enterprise, but also from customers, suppliers, manufacturers, social networks and Internet-connected objects.
Thanks to this digitization of the world around us, applying different analytics techniques to optimize business decisions will be much easier and more agile.
That is why we must be vigilant: Technology is growing at exponential levels and if we are not we will be left on the sidelines watching digital companies pass by. It is important to take this into account and allocate the necessary resources to not fail in a digital strategy.
The digital value
Digitization reduces costs by replacing human-intensive tasks with software that fully automates processes and/or by improving individual employee productivity in certain jobs.
An example could be the digitization of work pieces, which are currently processed after the job is completed, but can now be transported to the digital world with form-based workflows with a multitude of options.
Thanks to the platforms of Rapid Mobile Application Development (RMAD), To create a digital form to replace the traditional paper form is a matter of minutes.
Becoming a digital company
Is there a path, a strategy to follow to become a digital company? Surely not, but there are four points that can serve as a guide for any company, as he mentioned the director of McKinsey some time ago:
- Really understand where your digital value lies: Marketing? Sales? Process automation? A combination of all?
- Prioritize. There are too many things to do, so we must focus on the things that are really important.
- Have an end-to-end vision. We must ensure that customers receive a joint user experience of all functionalities working together.
- Finally, look at your portfolio and understand what the digital impact assessment is and what capabilities are needed to move forward and/or rethink the portfolio accordingly.
Probably the most challenging thing for companies is to work in a unified end-to-end manner. Companies may be geographically distributed and very independent in terms of departments, but new digital customers expect a fully unified experience.
The digital enterprise is much more than a slogan of the CIOs. On the one hand, there are a multitude of studies by large consulting firms, research groups, etc. that talk about it and all point to the fact that a very high percentage of executives have implemented or are planning to implement a digital strategy. On the other hand, to what extent is this true and is it not just a trend that only some companies will follow in the coming years?