The Zemsania Group will be present on November 7th and 8th at the FEED 2017 (IV Foro del Empleo en la Era Digital), held in Madrid. The objective of this year's edition is to discuss how technology will change the labor market in the coming years, one of the main challenges facing companies today. Within the framework of FEED, Zemsania will make a presentation on November 7th entitled Recruitment 2.0, from traditional selection to Digital Recruitment.
This presentation will be given by Elena Cantero, Digital Recruitment & Talent Manager at Zemsania Group, who will talk about how the new generations have revolutionized the way in which candidates and companies relate to each other in order to carry out a selection process. In this sense, unlike what happened years ago, new technologies have given greater empowerment to young people, who are aware of the important role they will have to develop within companies.
Do you want to know what this lecture can bring to you? Read on!
From traditional recruitment to Digital Recruitment
To see the changes that talent selection is currently undergoing in Spain, we must first of all understand the importance of companies transforming themselves. When we talk about transformation, we are not only referring to technology, but also to the organization. For this reason, Elena Cantero will speak in her FEED presentation about the need to evolve the corporate culture and turn it into an innovative process. The reason? To make the company attractive and, therefore, attract the technology talent it needs on its own.
How can a human resources department adapt to these changes? First and foremost, it is important to note that an HR department should be an extension of the company. Therefore, the recruitment department has to be part of the corporate culture of the company and assimilate the innovative character of the rest of the company. To give an example of this synergy between the human resources department and the rest of the company's teams, Elena Cantero will talk about Digital Talent Agency, a company specialized in recruitment oriented to digital companies that offers a comprehensive service.
We understand by comprehensive service the possibility of finding all types of digital profiles by hiring a single company, from management positions to the most technical and difficult to find profiles in the market. Thus, companies are not forced to waste time and resources in selection processes that take forever with different companies specialized in recruitment. The added value of this type of integrative philosophy is that there is no loss of quality in the process when managing such a diversity of profiles. The secret is precisely a change of frame of reference and corporate culture, moving from a traditional one to a digital and innovative one.
To illustrate this paradigm shift within the talent recruitment industry, Elena Cantero will speak about the technology investments of the Zemsania Group. Currently, the company group has software that accelerates the selection process thanks to video interviews and computer development tests. These new functionalities make it possible to carry out a first selection much faster and in a standardized way. No more tedious candidate reports based simply on personal and subjective appraisals.
One of the highlights of Elena Cantero's presentation will also be, the advent of Artificial Intelligence in human resources departments. Currently, some companies, such as Zemsania Group, have implemented solutions based on algorithms that allow automating crucial points of the selection process, such as the screening of resumes and the generation of reports based on data analytics. This relieves much of the administrative and bureaucratic burden of traditional recruitment.
In conclusion, Elena Cantero will talk about the importance of the human factor in a selection process despite the emergence of new technologies. In this sense, she will explain that, although technology is a very necessary tool, the criteria of the experts always prevails over what any algorithm indicates.
Get your ticket for the Madrid Employment Forum IV
If you found this interesting, don't miss Zemsania Group's presentation at the IV Foro del Empleo en la Era Digital de Madrid. Get your ticket through the official website of FEED 2017 and learn about the latest news in talent selection. We are waiting for you!