Surely you have already heard about Machine Learning and Deep Learning, right? These are two technologies that go hand in hand and will allow the development of complex automated systems that can make decisions on their own and learn from them. In a previous article, I told you about some vertical use cases of these technologies, but today I present you some horizontal use cases. Discover them!
Customer analytics
The use of Machine Learning in this field will allow us to learn more about the customer and the reasons that push him to consume (or not) our product.
- Analytics and Customer Acquisition outpost.
- Portfolio management of products/services tailored to the customer.
- Loss of customerswe will be able to reduce the churn rate or service cancellation fee.
- Loyalty management: why has my customer gone to a competitor?
Marketing analytics
Marketing departments will also take advantage of Machine Learning to fine-tune campaigns.
- Recommendation of products or services to customers
- Analysis of promotions
- Product and performance analysis
- Consumer sentiment analysis
- Brand reputation analysis
Operational efficiency
The following uses are particularly useful for sectors such as banking, where safety and customer service are already two areas of concern. The digital transformation of banking involves adopting technologies such as Machine Learning.
- Fraud Detection and Prevention
- Prevention of money laundering
- Cluster analysis
- Instant object recognition
- Mobile intelligence
- Facial recognition
- Voice recognition
The detection of patterns that it allows and the ability to develop success rates will be new parameters that will influence business decision making. Although in this article I have shown you some horizontal uses, there is nothing written about Machine Learning that limits its use, therefore, you can create as many uses as your imagination can create, as long as you have enough data to make it work.
At Zemsania Group we provide the best and most innovative technologies for the digital transformation of your company.