Spain is the second largest vehicle producer in Europe. The automotive industry and all its interconnected activities account for more than 10% of the country's GDP. To continue to perform at the same level and not be overtaken by foreign competition, However, the industry will have to face changes and adapt to a new ecosystem.
With the current evolution of technology, there is a wide range of challenges that the industry has yet to solve, but the first trends can already be intuited. We are heading towards a world that is even more digital, sustainable and with greater automation capabilities in production and efficiency in forecasting. In this context, the offshore sales channels, the new interactive environments and the automation in forecasting and management will become three of the mainstays of the industry's future.
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Offshore sales: online channels
The amenities of the digital sales, The new, delocalized, fast and agile system increases the reach that companies have with their customers, being able to penetrate a wide range of markets. wider market. Customers' familiarity with this sales model also facilitates its adoption to the point of becoming the most sought-after. In less than ten years, online vehicle sales are expected to be the mainstay of the industry..
The market that many companies will face, therefore, will be very different from the current one, since face-to-face sales at dealerships will lose importance. In such a context, how should the industry adapt? By investing in offering the best possible online sales channel, because if offshoring increases market share, so does the respective competition. Having an attractive and innovative e-commerce will be a determining factor to attract the customer's attention.
And it's not all about e-commerce, but there is also the appearance of new tools such as Digital Showrooms, virtual rooms, in the that the customer can access the vehicle viewing experience in a fully immersive way. without the need to be present at the dealership. With extended reality, the industry can to bring the customer experience closer and better, being a trust, reliability and differential factor for the user. It is, in short, a tool that expands the scope of the product, It allows you to have it present without the organization, management and ample space required by a traditional car dealership or fleet.
Increased efficiency: forecasting and management
Living in today's world requires efficient product and market management and forecasting. The new management tools, together with Artificial Intelligence, allow us to to know vehicle requirements in advance and with greater accuracy in the coming months, helping to to make management and maintenance more efficient of the fleet.
The adoption of the new tools, moreover, does not imply major changes in structure, as most of the companies are already using the new tools. solutions are modular and can be integrated into traditional applications. through APIs. The present and the future are within reach.
Brand and image
In a market with increased competition (added to the entry of new companies such as Apple or Xiaomi), the image of the brands will be a decisive factor for the customer's final choice. Knowing how to penetrate the market, not only with the sale of vehicles, but also with other complementary elements will help increase visibility brand and, therefore, improve its image. Such as, for example, the sale of brand merchandising, clothing and accessories, or products for vehicle tuning.
Companies should therefore consider new sales channels and models - fast, agile and visual, The company's image will be enhanced by thinking about how it will contribute to the improvement of its image.