Social Advisors allows you to collect insights directly from customers and employees, in their real-world context, and analyze them using generative AI. The platform transforms this information into structured knowledge, drastically reducing analysis times and improving the quality of decision-making.
Solution
Turn what customers and employees think into strategic decisions
Social Insights is a social intelligence platform that captures real-world experiences, analyzes emotions, and uses artificial intelligence to turn insights into actionable decisions
How does it work?
A simple process that connects people, data, and artificial intelligence
Initial definition
Activation
The target groups—customers, employees, or managers—are identified and segmented based on key criteria such as geography, channel, or business unit, ensuring that the data collected is relevant and representative.
Actual collection
Data collection
Specific missions are launched with clear objectives, in which users respond via a mobile app using natural formats such as text, audio, images, or video, thereby capturing real-life experiences in context.
Smart Reading
Automated analysis
Artificial intelligence processes all the collected data to identify user sentiment, detect key themes, uncover process bottlenecks, and recognize behavior patterns relevant to the business.
Output
Actionable information
The platform generates ready-to-use dashboards for business teams, along with structured insights and strategic recommendations that enable agile, informed, and actionable decision-making.
Differential value
AI that understands human behavior
Beyond the Data: Interpretation and Context
It automatically processes large volumes of open-ended responses, eliminating the need for manual analysis and enabling qualitative insights to be scaled across the entire organization.
It detects users' perceptions by classifying sentiment as positive, negative, or neutral, and identifies the emotional intensity to truly understand how they experience it.
It automatically groups responses into main themes and reveals recurring insights, making it easier to identify trends and common issues.
It generates automatic summaries, strategic recommendations, and trend forecasts, transforming analysis into actionable insights for decision-making.
It translates complex data into a narrative that is easy for the business to understand, enabling management teams to quickly interpret the information and take appropriate action.
Use cases
Business Applications
A single platform for multiple strategic decisions
UX
Allows identify bottlenecks at key touchpoints, measure brand perception in real time and optimize the customer journey in omnichannel environments, providing deep insights into the customer experience and decision-making process.
Operations
Help identify problems in real-world processes from the field and validate the implementation new initiatives or tools, ensuring that operational decisions are aligned with the realities of implementation.
Digital Talent Agency
Makes it easier to collect feedback regarding tools, training, or the work environment, allowing identify internal barriers and improve the adoption of changes from the teams' perspective.
Innovation
Allows you to rapid product testing, evaluate campaigns before its release and co-create solutions with real users, reducing risk and accelerating innovation cycles.